by Tim Brooks | Nov 10, 2022 | The Brands Blog
An analogue ‘dark nudge’ that still matters Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and...
by John Noble | Nov 28, 2021 | What brands do
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...
by John Noble | Oct 11, 2021 | What brands do
Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling great ideas or integrating them with a strong brand to extend their value...
by John Noble | Jun 14, 2021 | Toiletries, What brands do
Wild has been listed as part of Sainsbury’s ‘Future Brands Programme’, specifically designed to promote unique and innovative new companies that specialise in sustainability. As part of the initiative, Wild has been given a prime, top-shelf position in 300 Sainsbury’s...
by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...