by Roger Jackson | Jul 8, 2019 | General, Value of brands
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize return on...
by John Noble | Aug 9, 2018 | General
“The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media at Amazon UK at the Brand Evening hosted by the British Brands...
by John Noble | May 11, 2018 | General
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace. The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...
by John Noble | Feb 2, 2018 | General
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured ones earn our...
by Tim Eales, IRI | Aug 30, 2017 | General
According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in 2013, and has...
