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Heck Champion of Champions at The Grocer’s New Product Awards 2021 #WhatBrandsDo

Heck Champion of Champions at The Grocer’s New Product Awards 2021 #WhatBrandsDo

by John Noble | Nov 28, 2021 | What brands do

Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021.  The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition.  Heck launched its trio of seasoned chicken...
New routes to accelerating leading edge brand innovation  #WhatBrandsDo

New routes to accelerating leading edge brand innovation #WhatBrandsDo

by John Noble | Oct 11, 2021 | What brands do

Bigger brands have always bought smaller brands that succeed or invested new technologies that have potential. It is part of the model that enables brands to add economic value through scaling great ideas or integrating them with a strong brand to extend their value...
Wild Refillable Deodorant Secure First UK Supermarket Listing #WhatBrandsDo

Wild Refillable Deodorant Secure First UK Supermarket Listing #WhatBrandsDo

by John Noble | Jun 14, 2021 | Toiletries, What brands do

Wild has been listed as part of Sainsbury’s ‘Future Brands Programme’, specifically designed to promote unique and innovative new companies that specialise in sustainability. As part of the initiative, Wild has been given a prime, top-shelf position in 300 Sainsbury’s...
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers

Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers

by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands

Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers

Brand Success Through Sustainability – Fact or Fiction?

by John Noble | Apr 1, 2020 | General

Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts?  In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care?  Do people inform...
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