The brand implications of class actions

The brand implications of class actions

The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
The brand implications of class actions

Winning at point of sale

John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
The brand implications of class actions

Understanding cultural meaning to strengthen brands

Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.  The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...