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The Collective B Corp certified – #WhatBrandsDo

The Collective B Corp certified – #WhatBrandsDo

by John Noble | Jul 7, 2020 | Groceries, What brands do

The Collective B Corp certified – #WhatBrandsDo Congratulations to The Collective UK for becoming certified as a B Corporation, recognising its approach of making sure it is working in the best way for the planet, the community and their people.  Find out more. Click...
Pet Health Pal – #WhatBrandsDo

Pet Health Pal – #WhatBrandsDo

by John Noble | Jun 10, 2020 | Healthcare, Pets, Together against COVID-19, What brands do

Pet Health Pal – #WhatBrandsDo Pet owners are increasingly concerned about keeping their pets happy and healthy. Cue the ‘Pet Health Pal’, a new free app from Pedigree and Whiskas to help pets get the best care. The first tool of its kind, the app addresses...
Lucozade Sport – Together against #COVID19!

Lucozade Sport – Together against #COVID19!

by John Noble | May 27, 2020 | Together against COVID-19, What brands do

Lucozade Sport – Together against #COVID19! Lucozade Sport has created a fund with an initial £100,000 available for trainers, instructors and coaches who have been unable to do their classes since the crisis started. The Keep Us Moving Fund is helping keep the nation...
Carex – Together against #COVID-19

Carex – Together against #COVID-19

by John Noble | May 27, 2020 | Healthcare, Together against COVID-19, Toiletries, What brands do

Carex – Together against #COVID-19 Carex, the first to introduce liquid antibacterial hand wash and hand gel sanitiser to the UK, is donating 500,000 bottles to charities and key workers. Thousands of bottles have been donated to Age UK, Macmillan Cancer Support, NHS...
Brand Success Through Sustainability – Fact or Fiction?

Brand Success Through Sustainability – Fact or Fiction?

by John Noble | Apr 1, 2020 | General

Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts?  In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care?  Do people inform...
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