by John Noble | May 16, 2025 | What brands do
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign – 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel,...
by John Noble | May 13, 2025 | How Brand Teams Win
The 1st of May was the date for the first 2025 GSCOP classroom workshop. This was a highly interactive workshop that engaged and educated the delegates. It covered all aspects of GSCOP and helped delegates to understand how they could leverage it in their customer...
by John Noble | May 1, 2025 | How Brand Teams Win
A recent annual Gallup report, the Global Flourishing Study 2025, discovered that global employee engagement fell, costing the world economy US$438 billion in lost productivity. The report highlighted that the primary cause was a drop in manager engagement. Since the...
by John Noble | Apr 28, 2025 | How Brand Teams Win, What brands do
The ‘Which?‘ Consumer Misdirection and Mistaken Purchases report found that a significant portion of consumers felt misled or annoyed by copycat branded products and that a fifth of consumers surveyed had bought an imitation branded product by mistake. This 2022 study...
by John Noble | Apr 15, 2025 | What brands do
Innocent drinks has launched a new product in the healthier children’s beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours – apples &...
