by John Noble | Jul 29, 2021 | Groceries, Uncategorized, What brands do
Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range. The new quiches feature pastry that contains more than 30% vegetables, made using mashed sweet potato and carrot with a butternut squash puree. This...
by John Noble | Jul 29, 2021 | Groceries, What brands do
Procter & Gamble (P&G) has joined with the Paper Bottle Company (Paboco) to develop and launch its first paper pulp-based bottles in European markets next year. P&G has been working behind the scenes with Paboco for around 12 months. The result of this...
by John Noble | Jul 15, 2021 | Groceries, What brands do
Kellogg’s is adding technology to its cereal boxes to make them accessible to blind and partially sighted people. The boxes feature UK-first technology that allows a smartphone to detect a unique on-pack code to playback labelling and allergen information to shoppers...
by John Noble | Jul 1, 2021 | General, The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands,...
by John Noble | Jul 1, 2021 | Pets, What brands do
True brand innovation, evolving beyond products into services, creating digital transformation and putting consumers and experts at the heart of the brand strategy is certainly something to be celebrated. It is also something that traditional product-led businesses...
