by John Noble | May 27, 2020 | Brands against COVID-19
Lucozade Sport – Together against #COVID19! Lucozade Sport has created a fund with an initial £100,000 available for trainers, instructors and coaches who have been unable to do their classes since the crisis started. The Keep Us Moving Fund is helping keep the nation...
by John Noble | May 27, 2020 | Brands against COVID-19, Healthcare, Toiletries
Carex – Together against #Covid-19 Carex, the first to introduce liquid antibacterial hand wash and hand gel sanitiser to the UK, is donating 500,000 bottles to charities and key workers. Thousands of bottles have been donated to Age UK, Macmillan Cancer Support, NHS...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts? In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care? Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by John Noble | Oct 30, 2019 | Value of brands
John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
