by John Noble | Aug 9, 2018 | General
“The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media at Amazon UK at the Brand Evening hosted by the British Brands...
by John Noble | May 11, 2018 | General
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace. The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...
by John Noble | Feb 2, 2018 | General
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured ones earn our...
by John Noble | Aug 23, 2017 | General, Value of brands
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or, for the...
by John Noble | Jul 7, 2017 | General, Value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands...
