by Clamor Gieske, Zeitgeist 365 | Sep 2, 2025 | The Brands Blog
The economic importance of brands: why brands matter The economic importance of brands – seven reasons why brands matter (more than ever) in the age of AI and beyond In 2004, we first explored the economic importance of brands[1], arguing that they were often...
by Tim Brooks | Nov 10, 2022 | The Brands Blog
An analogue ‘dark nudge’ that still matters Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and...
by John Noble and Paul Adams | Feb 24, 2022 | The Brands Blog
Amazon & GSCOP: the implications for brands The announcement by the Competition and Markets Authority (CMA) on 9 February 2022 that Amazon was to become a designated GSCOP retailer and must comply with the Groceries Supply Code of Practice is an unquestionable...
by John Noble | Dec 12, 2021 | Groceries, What brands do
Grocery brands have capitalised on the consumer demand for products delivered direct to the home over the pandemic, extending the options for consumers to purchase products. Kraft Heinz and Walkers Crisps are two brands that have taken this further, launching official...
