by John Noble | Mar 26, 2025 | What brands do
Haleon’s new Panadol capsules, a UK first-ever liquid capsule paracetamol, represents a true innovation in the category, designed specifically to address consumers’ primary concerns when managing pain: speed and efficacy of relief. This innovative format...
by John Noble | Feb 18, 2025 | What brands do
Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour Adapt technology and includes sprays, sticks, and a first-to-market...
by John Noble | Feb 6, 2025 | How Brand Teams Win
In the latest employee engagement article from Gallup, they discovered that only 19% of employees were extremely satisfied with their company as a place to work. From recruitment to development to everyday interactions, the experience employees have within an...
by John Noble | Jan 28, 2025 | What brands do
The return of Coca-Cola Lime and Coca-Cola Zero Sugar Lime demonstrates how brands listen and respond to people’s preferences while driving category innovation. This relaunch by Coca-Cola Europacific Partners (CCEP) demonstrates the dynamic relationship between...
by John Noble | Oct 14, 2024 | What brands do
After 155-years Campbell’s Soup Company has announced plans to change the iconic firm’s name to The Campbell’s Company. The move aims to better reflect Campbell’s growing product line, which currently also includes sauces, snacks and beverages. While...
