by John Noble | Oct 14, 2024 | What brands do
After 155-years Campbell’s Soup Company has announced plans to change the iconic firm’s name to The Campbell’s Company. The move aims to better reflect Campbell’s growing product line, which currently also includes sauces, snacks and beverages. While...
by John Noble | Sep 26, 2024 | What brands do
Congratulations to The Collective for bagging a gold innovation award at the Lunch! trade show, for one of their newest products, the Choco Mixers Split Pot. Designed for children, mixers are a healthier alternative to existing yoghurt options. According to The...
by John Noble | Sep 9, 2024 | What brands do
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Apr 29, 2024 | What brands do
Coca-Cola has launched a global program, ‘Every Coca-Cola is Welcome’, dedicated to embracing and showcasing local interpretations of its iconic logo created by shopkeepers and talented local artists. For years, the Coca-Cola logo has been reimagined,...
