BuzzBallz ready-to-drink innovation boom

BuzzBallz ready-to-drink innovation boom

While nine of the top 10 mainstream spirits brands saw volume declines in 2025 (The Grocer), BuzzBallz recorded UK off-trade sales of £24.6 million with volumes climbing nearly 800%. Is the spherical cocktail in a plastic bottle a novelty of here to stay. ...
Affordable Luxury: What It Means for Brands

Affordable Luxury: What It Means for Brands

As UK shoppers reassess what “value” truly means, more are seeking out small moments of luxury – everyday products that deliver a sense indulgence without the premium price tag. Consumers want products that feel above the ordinary.  Some grocery brands are...
The Star Power Strategy: Celebrity Marketing

The Star Power Strategy: Celebrity Marketing

Celebrity endorsements of consumer products have evolved far beyond traditional advertising. Brands are now forging more authentic, multi-year partnerships with cultural icons to create genuine connections with customers.  Glenmorangie’s collaboration with...
Guinness 0.0

Guinness 0.0

Guinness 0.0 was launched in 2020 to much excitement from fans of the beer, who had been eagerly awaiting a non-alcoholic version of the distinctive stout, as other big brands launched no and low alternatives. Guinness 0.0 is a non-alcoholic beer from the brewers at...
Mutti redefines the ambient tomato category

Mutti redefines the ambient tomato category

Mutti has become the second-biggest ambient tomato brand in the UK since launching five years ago. Mutti Polpa is crafted from 100% Italian sun-ripened tomatoes, harvested at peak ripeness and processed using its patented cold-crushing method. According to the...
Tilda’s new kids’ meal range

Tilda’s new kids’ meal range

Tilda, the UK’s number one rice brand, is unlocking new opportunities in kids’ food with the launch of Tilda Taste Travellers – a new range of veg-packed, nutritionally balanced, rice-based meals.  Tilda Taste Travellers features four internationally-inspired recipes...