by Tim Brooks | Apr 3, 2026 | What brands do
In June 2025 WH Smith departed the UK high street when its 480 stores were acquired by a private equity company Modella Capital. But rather than let the brand disappear, they created TG Jones, a carefully crafted successor designed to feel familiar. The...
by Tim Brooks | Apr 3, 2026 | What brands do
Yoplait has unveiled a new look for its YOP range for the first time in over 20 years, designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and accelerate brand growth. The yoghurt drinks category has seen growth of 61%...
by Tim Brooks | Mar 26, 2026 | What brands do
Fox’s Burton’s Companies saw strong sales and profits growth during its last financial year, boosted by product innovation. The manufacturer behind some of Britain’s most-loved biscuits – Maryland Cookies, Fox’s Chocolatey, Jammie Dodgers...
by Tim Brooks | Mar 19, 2026 | What brands do
Plenish, the UK’s number one brand for single shots, has unveiled a bold new visual identity for its bestselling shots range, designed to accelerate growth of the rapidly expanding category (over the past two years the functional shots category has grown...
by Tim Brooks | Mar 15, 2026 | What brands do
In 2025 Scottish ice cream and chocolate maker Mackie’s has achieved the fastest growth in its history. For a fourth-generation family farm business in Aberdeenshire, the record results were driven predominantly by continued UK sales growth, with the...
by Tim Brooks | Mar 15, 2026 | What brands do
Batchelors has revealed its largest rebrand in its 130-year history, spanning all 200 products across its Super Noodles, Pasta ‘n’ Sauce and Cup a Soup ranges. The comprehensive refresh is designed to modernise the brand’s visual identity while...
