by John Noble | Jan 13, 2025 | What brands do
The partnership between Haleon and recycling app developer Bower is a milestone in brand innovation and consumer engagement. Using Bower’s AI technology (developed in collaboration with Google) Haleon is encouraging people to recycle their empty packaging with...
by John Noble | Jan 7, 2025 | How Brand Teams Win, What brands do
As we welcome in 2025, there is no denying that it is going to be a challenging year for UK retail. There are several factors that are creating ‘a perfect storm’ of cost pressures. Employers’ National Insurance increase in the minimum wage Increase in shoplifting...
by John Noble | Dec 17, 2024 | How Brand Teams Win, What brands do
Here are 5 key grocery trends we are likely to face into in 2025: Hybrid shopping: Customers value both physical and digital shopping experiences, so retailers should create omnichannel experiences that are smooth and connected. On Demand Delivery: Retailers will be...
by John Noble | Dec 11, 2024 | What brands do
Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...
by John Noble | Nov 28, 2024 | What brands do
Nestlé’s has developed a new range of Nescafé soluble coffee that can be used to make both hot and cold drinks. Nescafé Classic hot&cold Launched under Nescafé Classic label, the range comes in two different natural flavours – caramel and hazelnut – that dissolve...
by John Noble | Nov 28, 2024 | How Brand Teams Win, Uncategorized
Increased National Insurance payments risks increasing demands from major retailers on their suppliers. Forbes Magazine reported that; ‘UK retailers brace for a £2.5 billion blow in 2025, according to the British Retail Consortium (BRC). Industry bodies were quick to...
