Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
Training
The British Brands Group delivers essential training for members and others. There are three courses: an introduction to the Groceries Supply Code of Practice (GSCOP), the Adjudicator and how to make trade negotiations fairer; a refresher on GSCOP, bringing your knowledge bang up to date; and Competition Compliance and how to trade effectively within the rules. Discover how training supports your business and find your nearest course.
Brands & Consumer Trust
Together with our European partners, the British Brands Group commissioned a major research project covering 9 European markets, the top 3 brands in 30 categories per country, the views of some 12,000 individuals and the purchasing behaviour of 150,000 households to create this landmark report.
The Brands Lecture 2017
Are brands a form of corporate consumer exploitation, or is it possible to explain them as a desirable feature of our economic system? We live in a time of general distrust of business and its motives, and in this talk, Evan Davis asks whether the attention lavished upon brands in modern industrialised economies should be seen as justifying cynicism about companies and their marketing.
The Brands Blog
Building brand emotion
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured...
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Information
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.