Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
New research
Tracking innovation in UK grocery between 2019-2021, this research distinguishes between everyday and distinctive examples, tracking their performance and brand contribution.
What brands do
Brands bring significant benefits, making a positive difference to our lives. Here are some examples, all built on a keen understanding of individuals and a compulsion to innovate, enhancing our enjoyment and how we live.
Next brand event
Registration is now open for this 1-day masterclass with Tony Durham, former Director of Shopper Based Design, P&G, on how to apply shopper psychology to influence behaviour. London, 12 June.
Training
The Brands Group delivers commercially- focused training for all grocery suppliers.
The Brands Blog
The GCA challenge of Amazon’s GSCOP compliance
The Grocer magazine recently featured an interesting article on GSCOP (Grocery Supplies Code of Practice) compliance and the challenge this presents to the GCA (Groceries Code Adjudicator), notably in relation to Amazon. The GCA is fully aware of the current...
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Information
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.