Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
Training
The British Brands Group delivers essential training for members and others. There are three courses: an introduction to the Groceries Supply Code of Practice (GSCOP), the Adjudicator and how to make trade negotiations fairer; a refresher on GSCOP, bringing your knowledge bang up to date; and Competition Compliance and how to trade effectively within the rules. Discover how training supports your business and find your nearest course.
Parasitic copying
When a competitor copies your product packaging, it can be a big irritant, particularly for smaller companies. The Group has just published a short guide specially designed for SMEs highlighting the steps to put in place to make companies less susceptible to being bitten. Once bit, there are tips on what do about it. Protect yourself from the parasitic copy and read our brief guide before you get stung.
A quick overview
Looking for a quick insight on the Group’s work? This one-pager summarises our six key areas of focus and the services provided to members. It is all about championing brands and influencing areas of policy that impact consumers and have significant commercial implications for brand owners, most notably in the area of fast-moving consumer goods.
The Brands Blog
Winning at point of sale
Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group at the...
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Information
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.