Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
Training
The British Brands Group delivers essential commercial training for members and others. All our training courses are now delivered online, with our two Amazon courses, building vendor management and seller management skills respectively, taking place in October and November 2020. Other training courses build skills on the Groceries Supply Code of Practice (GSCOP) and Adjudicator and how to use competition law for advantage.
What brands do
Brands bring many benefits, in many ways, making a positive difference to our lives and those of others. Here, you will find examples of just some of these benefits, all built on a keen understanding of what is important to us and the compulsion to innovate, whether it is safeguarding the planet, protecting lives, enhancing our enjoyment or improving how we live.
Don’t Panic!
What do the unprecedented structural and societal changes of the last year mean for brands and brand owners? Over a 2-part series of online events, we discuss the implications of the changes in routes to market and the behaviours, preoccupations and values of us all. Part 1 can be viewed here. Join us for Part 2 by using the link below. Donations from this event go towards supporting the Museum of Brands.
The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands
The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands, retailers and consumers. Not just buying and selling behaviour, but...
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Information
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.