Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
Training
The British Brands Group delivers essential training for members and others. There are three courses: an introduction to the Groceries Supply Code of Practice (GSCOP), the Adjudicator and how to make trade negotiations fairer; a refresher on GSCOP, bringing your knowledge bang up to date; and Competition Compliance and how to trade effectively within the rules. Discover how training supports your business and find your nearest course.
2019 Brands Lecture
Brands are a pervasive force for business growth but can they also be a force for change, or for good? Gary Coombe, CEO of Gillette, made the case that brands must have a point of view on the pressing issues in society and be ready to speak up. His lecture is available to download.
A quick overview
Looking for a quick insight on the Group’s work? This one-pager summarises our six key areas of focus and the services provided to members. It is all about championing brands and influencing areas of policy that impact consumers and have significant commercial implications for brand owners, most notably in the area of fast-moving consumer goods.
The Brands Blog
Guest blog: Range resets – is a “top down” assessment needed of the role of brands?
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize...
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Information
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.