Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
The British Brands Group delivers essential commercial training for members and others. Under current social-distancing rules, our two Amazon courses, developing vendor management and seller management skills respectively, are now web meetings with dates in May and June. Other training courses build skills on the Groceries Supply Code of Practice (GSCOP) and Adjudicator and how to use competition law for advantage.
What brands do
Brands bring many benefits, in many ways, making a positive difference to our lives and those of others. Here, you will find examples of just some of these benefits, all built on a keen understanding of what is important to us and the compulsion to innovate, whether it is safeguarding the planet, protecting lives, enhancing our enjoyment or improving how we live.
A quick overview
Looking for a quick insight on the Group’s work? This one-pager summarises our six key areas of focus and the services provided to members. It is all about championing brands and influencing areas of policy that impact consumers and have significant commercial implications for brand owners, most notably in the area of fast-moving consumer goods.
The Brands Blog
How does the public perceive sustainability, how are brands implementing and making people aware of their sustainability initiatives, and what seems to be working and not working?
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.