Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Brands, from A to Z
What is the definition of a brand? What benefits do brands bring to the consumer and to the economy, and why do some brands fail while others go on to conquer our hearts and minds? The British Brands Group has been giving careful thought to these and many other questions for over 20 years.
The British Brands Group delivers essential commercial training for members and others. All courses are now online, covering the Groceries Supply Code of Practice (GSCOP), Competition Law and two Amazon courses, on vendor and seller skills respectively. Courses for 2022 now available for booking, with 2021 rates held for all bookings received this year.
What brands do
Brands bring many benefits, in many ways, making a positive difference to our lives and those of others. Here, you will find examples of just some of these benefits, all built on a keen understanding of what is important to us and the compulsion to innovate, whether it is safeguarding the planet, protecting lives, enhancing our enjoyment or improving how we live.
2022 Brands Lecture
In this year’s Brands Lecture, the nineteenth in the series, consultant and author Peter Field will explore why brands have been neglected over recent years and why they remain so important to success, outlining what needs to be done to restore brand effectiveness and performance.
The Brands Blog
Amazon’s designation under the Groceries Supply Code of Practice (GSCOP) is ‘probably the biggest news in years’, fundamentally affecting Vendors’ relationships with Amazon. The detail will emerge over time, though big questions are already in play, such as how will Amazon maintain its profitability if upfront fees, price matching with margin support and chargebacks are constrained? Key for Vendors is to prepare and make sure they know GSCOP in detail.
British Brands Group
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.