Welcome to the British Brands Group
We are a membership organisation dedicated to championing brands in the UK. Our objective is to ensure that the UK is a great place to create, build and sustain brands and that brands’ positive contribution to consumers, the economy and society is better understood by policy makers and others.
Our members include leading brand manufacturers of all sizes and we provide a forum for them to discuss issues affecting brands in the UK. We are the UK arm of AIM ( the European Brands Association ) and part of an integral network of similar national organisations around the world.
Innovation tracker
The latest edition of the tracker, measuring innovation in UK grocery between 2022-23, is now available. This research distinguishes between everyday and distinctive examples, tracking their performance and brand contribution.
What brands do
Brands bring significant benefits, making a positive difference to our lives. Here are some examples, all built on a keen understanding of individuals and a compulsion to innovate, enhancing our enjoyment and how we live.
2025 Brands Lecture
The 2025 Brands Lecture was delivered by Grant F Reid, former CEO of Mars Inc. in London in October. A recording of this lecture is now available (follow the link below) and the report will be published shortly.
Training
The Brands Group delivers commercially- focused training for all grocery suppliers.
The Brands Blog
Lidl the winner at Christmas 2025
New Worldpanel data published on the 5th January 2026 acknowledged that Lidl’s sales were up by 10% in the 12 weeks to 28 December 2025. This makes Lidl the fastest growing bricks and mortar grocer, the only one to notch up a double digit increase in sales. This...
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Information
100 Victoria Embankment, London EC4Y ODH
Tel: 01730 821212
British Brands Group is the trading name of The Brands Group Limited, a company limited by guarantee incorporated in England and Wales. Registration number 5660494. Registered Office as above.