by John Noble | Sep 26, 2024 | What brands do
Congratulations to The Collective for bagging a gold innovation award at the Lunch! trade show, for one of their newest products, the Choco Mixers Split Pot. Designed for children, mixers are a healthier alternative to existing yoghurt options. According to The...
by John Noble | Sep 13, 2024 | What brands do
Traditional university degrees are no longer the only route to a successful career in the current competitive job market. Level 6 degree apprenticeships have emerged as a powerful alternative since 2015, offering students the opportunity to get a degree while working...
by John Noble | Sep 9, 2024 | What brands do
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
by John Noble | Aug 5, 2024 | Groceries, What brands do
PepsiCo has added an Extra Flamin’ Hot variant to each of its Doritos, Walkers Max and Wotsits Crunchy ranges, in response to demand for more varied spicy snacks. Introduced earlier this year, the new products also triggered the renaming of existing Flamin’ Hot...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
