Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

Guest blog: GSCOP – Transformational regulation

The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

The value of brands

That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands...