by John Noble | Oct 14, 2024 | What brands do
After 155-years Campbell’s Soup Company has announced plans to change the iconic firm’s name to The Campbell’s Company. The move aims to better reflect Campbell’s growing product line, which currently also includes sauces, snacks and beverages. While...
by John Noble | Sep 26, 2024 | What brands do
Congratulations to The Collective for bagging a gold innovation award at the Lunch! trade show, for one of their newest products, the Choco Mixers Split Pot. Designed for children, mixers are a healthier alternative to existing yoghurt options. According to The...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Mar 2, 2022 | Groceries, What brands do
Fairy Liquid has undergone the biggest revolution in its 62-year history with the iconic bottle turned ‘upside down’ for the first time. The new container sees the liquid dispensed from the bottom, meaning the days of carefully balancing the bottle on its...
by John Noble | Nov 28, 2021 | What brands do
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...