by John Noble | Mar 28, 2025 | What brands do
UK chilled pickles and kimchi brand Vadasz has expanded its gut health range with the launch of its Kimchi Shot. The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format. It contains probiotics and fibre derived from...
by John Noble | Mar 26, 2025 | What brands do
Haleon’s new Panadol capsules, a UK first-ever liquid capsule paracetamol, represents a true innovation in the category, designed specifically to address consumers’ primary concerns when managing pain: speed and efficacy of relief. This innovative format...
by John Noble | Feb 27, 2025 | What brands do
Bayer Consumer Health has launched into the menopause category with CanesMeno, a product range and service. Building on the trusted Canesten brand’s 40-year heritage in women’s health, this launch represents an expansion that combines digital innovation...
by John Noble | Feb 18, 2025 | What brands do
Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour Adapt technology and includes sprays, sticks, and a first-to-market...
by John Noble | Jan 28, 2025 | What brands do
The return of Coca-Cola Lime and Coca-Cola Zero Sugar Lime demonstrates how brands listen and respond to people’s preferences while driving category innovation. This relaunch by Coca-Cola Europacific Partners (CCEP) demonstrates the dynamic relationship between...
