The Brands Lectures
The 2017 Brands Lecture
Are brands a form of corporate bullshit?
The 2017 Brands Lecture will be held in London on Thursday 12th October and will be delivered by Evan Davis, economist, journalist and presenter. He will look at brands as part of our economic system, discussing whether they are a desirable feature or a form of consumer exploitation.
Evan will draw on his background as an economist and from his recent book Post Truth to run through several explanations of the brand phenomenon, asking in each case whether the brand is a form of honest communication or mere nonsense, designed to appeal to the gullible.
Tickets cost £100 + VAT. If you would like an invitation, please get in touch.
In collaboration with
Since the year 2000, the annual Brands Lecture, delivered by leading figures in their field, has been a popular event in our members’ year. Each lecturer has focused on a different aspect of branding or its effects. The following gives a taste of each lecture but you can read the full version by clicking on the links to download transcripts of the event.