The Brands Blog

News and opinion from the Group and its supporters

The brand implications of class actions

A trend towards a more friendly class-action regime in the UK needs careful watching. Experience of class actions in other jurisdictions, in particular the US, suggests the risks from a permissive class actions regime could be significant.

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Winning at point of sale

Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group at the...

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Building brand emotion

Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured...

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Categories: The Brands Blog

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