The Brands Blog
News and opinion from the Group and its supportersBrand Success Through Sustainability – Fact or Fiction?
How does the public perceive sustainability, how are brands implementing and making people aware of their sustainability initiatives, and what seems to be working and not working?
The brand implications of class actions
A trend towards a more friendly class-action regime in the UK needs careful watching. Experience of class actions in other jurisdictions, in particular the US, suggests the risks from a permissive class actions regime could be significant.
Winning at point of sale
Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group at the...
Guest blog: Range resets – is a “top down” assessment needed of the role of brands?
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize...
Guest blog: GSCOP – Transformational regulation
The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
Empowering brands large and small through the power of digital
“The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media at Amazon UK at the Brand Evening hosted by the...
Understanding cultural meaning to strengthen brands
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.
Building brand emotion
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured...
Supermarket range reviews affect new product launches
According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in...
Leading for Britain – How Britain’s brands transform Brexit into Brentrance
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or,...