The Brands Blog
News and opinion from the Group and its supportersUnderstanding cultural meaning to strengthen brands
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.
read moreBuilding brand emotion
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured...
read moreSupermarket range reviews affect new product launches
According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in...
read moreLeading for Britain – How Britain’s brands transform Brexit into Brentrance
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or,...
read moreThe sincerest form of flattery?
We hear a lot these days about just how amazing the human brain is. Its capacity, complexity and plasticity are constantly paraded in the news and on TV shows. As a neuroscientist, I need little convincing about the 3lb wonder that lives inside our...
read moreThe economic importance of brands – seven reasons why brands (still) really matter
In 2004, we wrote an article on the economic importance of brands. The last thirteen years have seen dramatic changes in the world of brands but scepticism remains strong. We believe that brands are essential to consumers and add value to companies and the marketplace overall. Here we review the original seven reasons why brands matter to our economy.
read moreThe value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands rather than brands collectively are considered. To them, their brand is a font of understanding, a frequently-used tool, a preferred choice, perhaps part of their self-expression and often worth a premium.
read moreWorld IP day 2017 – Brands for British success
Today – British IP Day – the Anti-Counterfeiting Group and British Brands Group outline brands’ powerful contribution to the UK and call for action to further strengthen performance. Read today’s press release or download our latest publication to find out more.
read moreWelcome to our new website!
Welcome to our new site. We hope you like what we've done with it. It's now easier than ever to read about our work, apply for membership, book a place on one of our highly-rated training courses, browse the library of brand-related publications and much more. We'll...
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