The Brands Blog
News and opinion from the Group and its supportersExploring what GSCOP means for Amazon Vendors
Amazon’s designation under the Groceries Supply Code of Practice (GSCOP) is ‘probably the biggest news in years’, fundamentally affecting Vendors’ relationships with Amazon. The detail will emerge over time, though big questions are already in play, such as how will Amazon maintain its profitability if upfront fees, price matching with margin support and chargebacks are constrained? Key for Vendors is to prepare and make sure they know GSCOP in detail.
Amazon & GSCOP: the implications for brands
The announcement by the Competition and Markets Authority that Amazon was to become a designated GSCOP retailer and must comply with the Groceries Supply Code of Practice is a milestone for the company and suppliers. This Brands Blog explores the implications for suppliers and for Amazon itself and the steps suppliers need to take to ensure they benefit from this designation.
Brands and their Role in Competition Between Retailers
The symbiotic relationship between branded suppliers and retailers is as important now as it has ever been. Brands need retailers as a key route to market, but retailers also need the presence, support and resources of their branded suppliers too. Intense competition...
Changing Lives, Changing Behaviour and the Implications for Brands
The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands, retailers and consumers. Not just buying and selling behaviour, but...
Changing Routes to Market and the Implications for Brands
There is a pervasive sense of change. That was true before the global challenges of 2020 and has accelerated exponentially since. What does this mean for today’s brand builders in the world of fast-moving consumer goods? Where should they concentrate in order to build and sustain relevance and continue to engage us as individuals, both rationally and emotionally, and succeed? This first of two events focuses on channels to market and the implications for brands.
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers
A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct roles in delivering this and it is important to understand the differences when considering...
Brand Success Through Sustainability – Fact or Fiction?
How does the public perceive sustainability, how are brands implementing and making people aware of their sustainability initiatives, and what seems to be working and not working?
The brand implications of class actions
A trend towards a more friendly class-action regime in the UK needs careful watching. Experience of class actions in other jurisdictions, in particular the US, suggests the risks from a permissive class actions regime could be significant.
Winning at point of sale
Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group at the...
Guest blog: Range resets – is a “top down” assessment needed of the role of brands?
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize...