The Brands Blog
News and opinion from the Group and its supportersChanging Lives, Changing Behaviour and the Implications for Brands
The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands, retailers and consumers. Not just buying and selling behaviour, but...
Changing Routes to Market and the Implications for Brands
There is a pervasive sense of change. That was true before the global challenges of 2020 and has accelerated exponentially since. What does this mean for today’s brand builders in the world of fast-moving consumer goods? Where should they concentrate in order to build and sustain relevance and continue to engage us as individuals, both rationally and emotionally, and succeed? This first of two events focuses on channels to market and the implications for brands.
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers
A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct roles in delivering this and it is important to understand the differences when considering...
Brand Success Through Sustainability – Fact or Fiction?
How does the public perceive sustainability, how are brands implementing and making people aware of their sustainability initiatives, and what seems to be working and not working?
The brand implications of class actions
A trend towards a more friendly class-action regime in the UK needs careful watching. Experience of class actions in other jurisdictions, in particular the US, suggests the risks from a permissive class actions regime could be significant.
Winning at point of sale
Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group at the...
Guest blog: Range resets – is a “top down” assessment needed of the role of brands?
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize...
Guest blog: GSCOP – Transformational regulation
The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
Empowering brands large and small through the power of digital
“The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media at Amazon UK at the Brand Evening hosted by the...
Understanding cultural meaning to strengthen brands
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace.