by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Oct 30, 2019 | Value of brands
John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
by Roger Jackson | Jul 8, 2019 | General, Value of brands
Guest blog: Range resets – is a “top down” assessment needed of the role of brands? A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of...
by John Noble | Aug 23, 2017 | General, Value of brands
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or, for the...
by Clamor Gieske, Zeitgeist 365 | Aug 15, 2017 | Value of brands
Introduction In 2004, we wrote an article regarding the economic importance of brands. Back then “Brand” had become one of the most overused and misleading terms in economic discussions. Clearly, the last thirteen years have seen dramatic changes in the world of...
by John Noble | Jul 7, 2017 | General, Value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands...
