by John Noble | May 11, 2018 | General
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace. The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...
by John Noble | Feb 2, 2018 | General
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured ones earn our...
by Tim Eales, IRI | Aug 30, 2017 | General
According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in 2013, and has...
by John Noble | Aug 23, 2017 | General, Value of brands
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or, for the...
by Dr Tim Holmes, Acuity Intelligence Ltd | Aug 16, 2017 | General
The sincerest form of flattery? We hear a lot these days about just how amazing the human brain is. Its capacity, complexity and plasticity are constantly paraded in the news and on TV shows. As a neuroscientist, I need little convincing about the 3lb wonder that...
