by John Noble | Jul 1, 2021 | General, The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands,...
by John Noble | May 26, 2021 | The Brands Blog
Changing Routes to Market and the Implications for Brands Britain’s brands have done well during the COVID pandemic, according to a recent Nielsen survey, with 76 of the top 100 brands increasing their sales in 2020. But brands are having to adapt to significant...
by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts? In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care? Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by John Noble | Oct 30, 2019 | Value of brands
John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
