by John Noble | Oct 11, 2021 | The Brands Blog
The symbiotic relationship between branded suppliers and retailers is as important now as it has ever been. Brands need retailers as a key route to market, but retailers also need the presence, support and resources of their branded suppliers too. Intense competition...
by John Noble | Jul 1, 2021 | General, The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands,...
by John Noble | May 26, 2021 | The Brands Blog
Changing Routes to Market and the Implications for Brands Britain’s brands have done well during the COVID pandemic, according to a recent Nielsen survey, with 76 of the top 100 brands increasing their sales in 2020. But brands are having to adapt to significant...
by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts? In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care? Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
