by John Noble | Sep 9, 2024 | What brands do
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Apr 29, 2024 | What brands do
Coca-Cola has launched a global program, ‘Every Coca-Cola is Welcome’, dedicated to embracing and showcasing local interpretations of its iconic logo created by shopkeepers and talented local artists. For years, the Coca-Cola logo has been reimagined,...
by John Noble | Apr 15, 2024 | Groceries, What brands do
Warburtons ads are unashamedly fun and certainly stand out in the ad break. Pulling in Hollywood greats like Stallone, De Niro and The Muppets, Warburtons has a history of working with some seriously big stars – and making the most of them. Warburton’s latest...
by John Noble | Mar 15, 2024 | What brands do
Magnum’s latest campaign ‘Stick to the Original’ directly addresses ‘fake’ or copycat products in a fun and playful dramatisation. In the new video advert, a woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys and...
