by John Noble | May 16, 2025 | What brands do
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign – 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel,...
by John Noble | Mar 6, 2025 | What brands do
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The ‘Made to Share’ limited edition packaging campaign features 12 different limited-edition...
by John Noble | Sep 9, 2024 | What brands do
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability – with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Apr 29, 2024 | What brands do
Coca-Cola has launched a global program, ‘Every Coca-Cola is Welcome’, dedicated to embracing and showcasing local interpretations of its iconic logo created by shopkeepers and talented local artists. For years, the Coca-Cola logo has been reimagined,...
