by Clamor Gieske, Zeitgeist 365 | Sep 2, 2025 | The Brands Blog
The economic importance of brands: why brands matter The economic importance of brands – seven reasons why brands matter (more than ever) in the age of AI and beyond In 2004, we first explored the economic importance of brands[1], arguing that they were often...
by Tim Brooks | Nov 10, 2022 | The Brands Blog
An analogue ‘dark nudge’ that still matters Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and...
by John Noble and Paul Adams | Apr 4, 2022 | The Brands Blog
Exploring what GSCOP means for Amazon Vendors Amazon’s designation to the Groceries Supply Code of Practice (GSCOP) is ‘probably the biggest news in years’, fundamentally affecting Vendors’ relationships with Amazon. The detail will emerge over time, though big...
