What brands do

In June 2025 WH Smith departed the UK high street when its 480 stores were acquired by a private equity company Modella Capital. But rather than let the brand disappear, they created TG Jones, a carefully crafted successor designed to feel familiar.  The...

Yoplait has unveiled a new look for its YOP range for the first time in over 20 years, designed to gain on-shelf standout, drive appeal with its teenage and young adult core consumers, and accelerate brand growth.   The yoghurt drinks category has seen growth of 61%...

Fox's Burton's Companies saw strong sales and profits growth during its last financial year, boosted by product innovation. The manufacturer behind some of Britain's most-loved biscuits - Maryland Cookies, Fox's Chocolatey, Jammie Dodgers and Wagon Wheels - has shown...

Plenish, the UK's number one brand for single shots, has unveiled a bold new visual identity for its bestselling shots range, designed to accelerate growth of the rapidly expanding category (over the past two years the functional shots category has grown...

In 2025 Scottish ice cream and chocolate maker Mackie's has achieved the fastest growth in its history. For a fourth-generation family farm business in Aberdeenshire, the record results were driven predominantly by continued UK sales growth, with the brand's products...

Batchelors has revealed its largest rebrand in its 130-year history, spanning all 200 products across its Super Noodles, Pasta 'n' Sauce and Cup a Soup ranges.   The comprehensive refresh is designed to modernise the brand's visual identity while improving shelf...

Kestrel Foods' Forest Feast brand is experiencing remarkable momentum, growing 35% year-on-year and now holding the No.1 position in the market for chocolate dipped nuts, chocolate dipped fruits and dried mango.   Founded in Northern Ireland in 1996 by founders who...

Complete nutrition company Huel has expanded beyond its core meal replacement offering with the September 2025 launch of Daily Greens Ready-to-Drink, a lightly sparkling supergreens beverage available in Apple, Cucumber & Mint; Peach & Hibiscus; and Blueberry,...

Absolut Vodka and Tabasco have partnered to launch a new chili pepper-flavoured vodka. With the bottle resembling a Tabasco hot sauce bottle, the alcohol has been crafted by fusing Absolut Vodka with a unique essence created from the fermented, aged red pepper mash...

In just five years, Jason's Sourdough has become the UK's fourth biggest bread brand, proving that even in mature categories, disruptors can still achieve growth. Fourth-generation master baker Jason Geary joined the family business in 2004/05 igniting the...