What brands do

Examples of how brands make a difference
Zoflora leans on influencers #WhatBrandsDo

Zoflora leans on influencers #WhatBrandsDo

Created in the early 1920s, Zoflora is the UK's number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully differentiated themselves from their competition.  Zoflora continues to be a...

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Bol Foods brave move to plant-based pays off #WhatBrandsDo

Bol Foods brave move to plant-based pays off #WhatBrandsDo

Launched in 2015, Bol has never been afraid of a challenge. Sales at the ready meal business slumped in 2018 after a conscious decision to focus on 100% plant-based, despite knowing BOL bestsellers were meat-based. However, the brand stuck to its guns and bounced back...

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Dash Water #WhatBrandsDo

Dash Water #WhatBrandsDo

Launched in 2017 by founders with larger drinks company experience, Dash Water has rapidly grown and proven global success exporting to over 20 countries. Like many great brands, Dash water was built on an innovation and the courage to launch it. The...

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Homethings #WhatBrandsDo

Homethings #WhatBrandsDo

It is more difficult than ever for brands to differentiate themselves from competitors and keep up with peoples' ever-changing needs. Getting to the root of what shoppers want is key and sustainability is a top issue for many in the fast-moving consumer goods sector....

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Graze #KnowAddedSugar

Graze #KnowAddedSugar

Snack brand graze has teamed up with the University of Glasgow to launch #KnowAddedSugar, an educational campaign which aims to grow awareness of the amount of sugar added to snacks and to help shoppers to make more informed choices. The scientifically verified...

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First Plant-Based Gut Health Yogurt Range #WhatBrandsDo

First Plant-Based Gut Health Yogurt Range #WhatBrandsDo

The Coconut Collab – a small British company creating plant-based yogurt and puddings using coconut – has launched what it claims is the UK’s first plant-based yogurt range dedicated to promoting better gut health.  Each pot includes multiple strains of live cultures...

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Warburtons New Bread Range In Paper Packs #WhatBrandsDo

Warburtons New Bread Range In Paper Packs #WhatBrandsDo

Warburton’s has introduced a new range of health-orientated products to its portfolio called Seeds & Grains that will be available in recyclable paper packaging. The range will be wrapped in fully recyclable paper packaging which can be recycled via normal...

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Wilton British Fragrance-Led Laundry #WhatBrandsDo

Wilton British Fragrance-Led Laundry #WhatBrandsDo

Wilton is on a mission to become a UK household name by elevating the household aisle with premium, fragrance-led, ‘worktop worthy’ products – without the eco compromise for consumers. Wilton’s British-made one-litre laundry liquids (Cedarwood and Jasmine) and fabric...

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