What brands do

Examples of how brands make a difference
New routes to accelerating leading edge brand innovation  #WhatBrandsDo

New routes to accelerating leading edge brand innovation #WhatBrandsDo

For brands, sustaining reputation is an imperative and that requires continuous innovation, though that requires investment and is high risk. Being innovative goes well beyond the R&D experts, keeping up with new technology, continuously improving product performance and remaining relevant to the needs and preoccupations of individual consumers. Adopting innovative approaches to innovation is part of the story.

read more
Nestle Beneath the Surface  #WhatbrandsDo

Nestle Beneath the Surface #WhatbrandsDo

Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather than focusing on the initiatives Nestlé has undertaken to reduce palm...

read more
Vanish Generation Rewear #WhatBrandsDo

Vanish Generation Rewear #WhatBrandsDo

Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...

read more
Green Cuisine leverage pea heritage #WhatBrandsDo

Green Cuisine leverage pea heritage #WhatBrandsDo

Green Cuisine has leveraged Birds Eye’s heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient in the plant-based sector, with the market’s worth expected to rise to...

read more
Unilever Expands Refill Trials #WhatBrandsDo

Unilever Expands Refill Trials #WhatBrandsDo

In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda’s sustainability store in Leeds. The purpose was to provide a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. Three...

read more
The Rise of Plant-Based Milk Brands #WhatBrandsDo

The Rise of Plant-Based Milk Brands #WhatBrandsDo

Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before.   While led by the big four – oat...

read more
Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo

Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo

Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range.  The new quiches feature pastry that contains more than 30% vegetables, made using mashed sweet potato and carrot with a butternut squash puree.  This...

read more

What brands do: choose a category

Join the conversation on Twitter