What brands do

Examples of how brands make a difference
Magnum – stick to the original

Magnum – stick to the original

Magnum's latest campaign ‘Stick to the Original’ directly addresses 'fake’ or copycat products in a fun and playful dramatisation. In the new video advert, a woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys and enjoys fake,...

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Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.   Coca-Cola’s European...

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200 years of Cadbury

200 years of Cadbury

Commemorating its 200th year, Cadbury's marketing campaign brilliantly intertwines nostalgia, shared memories, and a commitment to generosity. The heartwarming campaign, "Yours for 200 Years," transports viewers through the ages, revisiting a classic ad and showcasing...

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Bacardi hydrogen-powered glass bottles

Bacardi hydrogen-powered glass bottles

Bacardi has achieved a groundbreaking milestone by completing the world's first commercial production of a glass spirits bottle powered by hydrogen. Bacardi worked with glassmaker Hrastnik1860 to pioneer new technology that powered a glass furnace with hydrogen as its...

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Nairn’s Teams up with Marmite

Nairn’s Teams up with Marmite

Nairn’s has joined forces with Marmite to launch a new Marmite & Cheese flavour oatcakes as a permanent addition to the Nairn’s range.  The new flavour looks to build on the success of Nairn’s Cheese Oatcakes, the brand’s best-selling oatcake through this...

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Nuud: Chewing Gum Revolution

Nuud: Chewing Gum Revolution

Nuud has emerged as challenger brand - a revolutionary eco-friendly, plant-based plastic-free alternative to chewing gum. It biodegrades like a banana skin and has an award winning fearless and fun brand design that has reshaped its identity.   With 95% of UK streets...

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Guinness Nitrosurge

Guinness Nitrosurge

The ground-breaking Guinness Nitrosurge, launched in 2021, is a dispense system, leveraging low-energy ultrasonic technology to replicate the iconic two-part pub pour – so more people can enjoy the unique Guinness stout at home.  Guinness have married technology and...

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