What brands do
Examples of how brands make a difference
Lily’s Kitchen launches plant-based dog food range #WhatBrandsDo
Perhaps the biggest trend in food is around plant-based food – it is suddenly mainstream, so much so that it is moving into petfood, with Lily’s Kitchen launching a new dedicated range of plant-based recipes for dogs. The Plant Power range directly taps into key...
TrueStart Coffee #WhatBrandsDo
Most categories are full of new brands, many from small, dynamic start-ups. There is never one size fits all, but TrueStart Coffee reflects some of the key success factors. The brand was originally launched by husband-and-wife team Simon and Helena Hills in 2016 and...
The Collective UK products win Great Taste 2021 Awards #WhatBrandsDo
Congratulations to The Collective UK who won 8 stars from the Guild of Fine Food at the Great Taste Awards 2021. Each product displaying a Great Taste logo is a guarantee every product has been through a rigorous and independent judging process. It's all about great...
Brands Test Official Ebay Stores #WhatBrandsDo
Grocery brands have capitalised on the consumer demand for products delivered direct to the home over the pandemic, extending the options for consumers to purchase products. Kraft Heinz and Walkers Crisps are two brands that have taken this further, launching official...
Re:Nourish Bottled Soup #WhatBrandsDo
Soup brand Re:Nourish has rapidly grown over the pandemic as consumers demand healthier products with added functional nutrition benefits. This branded soup is marketed as soup for on-the-move and claims its patented microwaveable bottled soup as a world first. CEO...
Heck Champion of Champions at The Grocer’s New Product Awards 2021 #WhatBrandsDo
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...
Bounce Back: post-social replenishment drink #WhatBrandsDo
A new drink brand called Bounce Back has launched two “first ever post-social replenishment” drinks in the UK, designed to be taken after socialising. Created by two biochemists, the drinks contain a blend of 17 vitamins, minerals and amino acids intended to give the...
John West launches nutrient-rich tuna range #WhatBrandsDo
John West has launched a new nutrient-rich canned tuna range that offers additional functional health benefits. With increasing interest and demand from consumers for healthy products and functional foods, this new product launch reinforces the brand’s commitment to...
Children’s ready meal brand Little Dish openly share recipes
Chilled prepared children’s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home. Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced...
Camden Town Brewery reignites Marmite Love it or hate it campaign #WhatBrandsDo
Marmite is an iconic British brand with a distinctive tone of voice and divisive nature. The classic Marmite ‘kiss’ advert from 2001 visually introduced the brand’s famous ‘love it or hate it’ slogan and helped build a distinctive brand position. Camden Town Brewery...