What brands do
Examples of how brands make a difference
Innocent expands with new juicy water range
Innocent drinks has launched a new product in the healthier children's beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours - apples & strawberries...
A new milestone GSCOP Refresher online training
Last week, Tuesday 8th April, the British Brands Group new training team reached another milestone! The team carried out its first online GSCOP Refresher training. The refresher lasted 150 minutes, during which time the trainer was able to cover and refresh all the...
Yeo Valley Organic launches in the meat category
Yeo Valley Organic has announced its launch into the meat category with new grass-fed organic beef burgers. This strategic side entry marks an evolution for the company, which has built its reputation over decades as a trusted producer of organic dairy products. The...
‘First-ever’ kimchi shot launched by Vadasz
UK chilled pickles and kimchi brand Vadasz has expanded its gut health range with the launch of its Kimchi Shot. The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format. It contains probiotics and fibre derived from...
Pain relief innovation with Panadol liquid capsules
Haleon's new Panadol capsules, a UK first-ever liquid capsule paracetamol, represents a true innovation in the category, designed specifically to address consumers' primary concerns when managing pain: speed and efficacy of relief. This innovative format offers up to...
Getting customer agreement to drive mutual benefit
In his book, ‘Never split the difference’, Chris Voss, ex FBI negotiator turned negotiation guru, identifies the need to reach common ground with the people we deal with, in his case hoodlums and terrorists. Fortunately for us, we do not need to deal with such extreme...
Cadbury’s Creative Approach to Sharing
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The 'Made to Share' limited edition packaging campaign features 12 different limited-edition designs, with...
Training transforming sales teams understanding of GSCOP
Last week saw the completion of the first Modular GSCOP Training of the year, provided by the British Brands Group. The program was delivered virtually via Microsoft Teams. It was a highly interactive course using engaging tools and case studies. Prework was provided...
CanesMeno Educational Hub and products for menopause support
Bayer Consumer Health has launched into the menopause category with CanesMeno, a product range and service. Building on the trusted Canesten brand's 40-year heritage in women's health, this launch represents an expansion that combines digital innovation with...
Unilever’s New Intimate Deodorant Range
Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour Adapt technology and includes sprays, sticks, and a first-to-market...