What brands do
Examples of how brands make a difference
New routes to accelerating leading edge brand innovation #WhatBrandsDo
For brands, sustaining reputation is an imperative and that requires continuous innovation, though that requires investment and is high risk. Being innovative goes well beyond the R&D experts, keeping up with new technology, continuously improving product performance and remaining relevant to the needs and preoccupations of individual consumers. Adopting innovative approaches to innovation is part of the story.
Nestle Beneath the Surface #WhatbrandsDo
Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather than focusing on the initiatives Nestlé has undertaken to reduce palm...
Vanish Generation Rewear #WhatBrandsDo
Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...
Budweiser and Stella Artois purchase first non-fungible token artworks #WhatBrandsDo
Budweiser have recently pivoted from alcohol to art with the purchase of its first non-fungible token artworks (NFTs). The pieces, created by artist Tom Sachs, were displayed as the profile picture on Budweiser’s Twitter account, and were an ‘entry point’ for the...
Green Cuisine leverage pea heritage #WhatBrandsDo
Green Cuisine has leveraged Birds Eye’s heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient in the plant-based sector, with the market’s worth expected to rise to...
Unilever Expands Refill Trials #WhatBrandsDo
In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda’s sustainability store in Leeds. The purpose was to provide a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. Three...
The Rise of Plant-Based Milk Brands #WhatBrandsDo
Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before. While led by the big four – oat...
Popcorn Shed and Backyard Cinema join forces on bespoke popcorn #WhatBrandsDo
Marking the reopening of cinemas, British brands Backyard Cinema and Popcorn Shed have joined forces on a new gourmet popcorn collaboration. New bespoke popcorn designs and flavours have been created specifically for the Miami Beach and L.A Nights cinema experiences...
Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo
Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range. The new quiches feature pastry that contains more than 30% vegetables, made using mashed sweet potato and carrot with a butternut squash puree. This...
P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo
Procter & Gamble (P&G) has joined with the Paper Bottle Company (Paboco) to develop and launch its first paper pulp-based bottles in European markets next year. P&G has been working behind the scenes with Paboco for around 12 months. The result of this...