What brands do
Examples of how brands make a difference
Getting customer agreement to drive mutual benefit
In his book, ‘Never split the difference’, Chris Voss, ex FBI negotiator turned negotiation guru, identifies the need to reach common ground with the people we deal with, in his case hoodlums and terrorists. Fortunately for us, we do not need to deal with such extreme...
Cadbury’s Creative Approach to Sharing
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The 'Made to Share' limited edition packaging campaign features 12 different limited-edition designs, with...
Training transforming sales teams understanding of GSCOP
Last week saw the completion of the first Modular GSCOP Training of the year, provided by the British Brands Group. The program was delivered virtually via Microsoft Teams. It was a highly interactive course using engaging tools and case studies. Prework was provided...
CanesMeno Educational Hub and products for menopause support
Bayer Consumer Health has launched into the menopause category with CanesMeno, a product range and service. Building on the trusted Canesten brand's 40-year heritage in women's health, this launch represents an expansion that combines digital innovation with...
Unilever’s New Intimate Deodorant Range
Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour Adapt technology and includes sprays, sticks, and a first-to-market...
Core Selling Skills are still the unlocker
As ‘The Grocer’ reported the decline in usage of ‘Just Walk Out’ technology, it reminded me that it was only In November 2021 that Sainsbury launched JWO technology in its Holborn store amidst a flurry of announcements. Now only 3 years later it is being withdrawn. It...
Weave engagement into the employee experience
In the latest employee engagement article from Gallup, they discovered that only 19% of employees were extremely satisfied with their company as a place to work. From recruitment to development to everyday interactions, the experience employees have within an...
Job cuts highlight the cost pressures retailers are facing
This week has seen a flurry of announcements about job losses across the UK’s top retailers: Tesco - 400 Morrisons - 200 (with more to come) Sainsbury - 3,000 None of these retailers have overtly related these losses to the recent Employers N.I. increases, though in...
Coca-Cola reintroduces Coca-Cola Lime
The return of Coca-Cola Lime and Coca-Cola Zero Sugar Lime demonstrates how brands listen and respond to people's preferences while driving category innovation. This relaunch by Coca-Cola Europacific Partners (CCEP) demonstrates the dynamic relationship between brands...
Supernutrio revolutionises the milk category
Yorkshire-based St Helen's Farm, known for their expertise in goats milk products, has launched SuperNutrio, a high-protein cow's milk that contains double the protein and 80% more calcium compared to standard milk. The new product range uses a patent-pending...