What brands do

Examples of how brands make a difference
Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo

Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo

Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range.  The new quiches feature pastry that contains more than 30% vegetables, made using mashed sweet potato and carrot with a butternut squash puree.  This...

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GSK Partnership Launches Fully Recyclable Toothpaste Tubes

GSK Partnership Launches Fully Recyclable Toothpaste Tubes

GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne, Parodontax and Aquafresh. The partnership approach with Albea (one of the world’s...

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Coca-Cola Europacific Partners Project Open #WhatBrandsDo

Coca-Cola Europacific Partners Project Open #WhatBrandsDo

As we all know, the hospitality sector has been hit particularly hard in recent months. Pubs, bars and restaurants have long been central to Coca-Cola Europacific Partners (CCEP). Last year CCEP invested a £20m package of support for the sector which included a £165k...

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The Collective B Corp certified – #WhatBrandsDo

The Collective B Corp certified – #WhatBrandsDo

Congratulations to The Collective UK for becoming certified as a B Corporation, recognising its approach of making sure it is working in the best way for the planet, the community and their people.  Find out more. Click here to email this to a friend, or share via...

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Pet Health Pal – #WhatBrandsDo

Pet Health Pal – #WhatBrandsDo

Pet owners are increasingly concerned about keeping their pets happy and healthy. Cue the ‘Pet Health Pal’, a new free app from Pedigree and Whiskas to help pets get the best care. The first tool of its kind, the app addresses questions on pet nutrition, exercise,...

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