What brands do
Examples of how brands make a difference
The Star Power Strategy: Celebrity Marketing
Celebrity endorsements of consumer products have evolved far beyond traditional advertising. Brands are now forging more authentic, multi-year partnerships with cultural icons to create genuine connections with customers. Glenmorangie's collaboration with Harrison...
Guinness 0.0
Guinness 0.0 was launched in 2020 to much excitement from fans of the beer, who had been eagerly awaiting a non-alcoholic version of the distinctive stout, as other big brands launched no and low alternatives. Guinness 0.0 is a non-alcoholic beer from the brewers at...
Mutti redefines the ambient tomato category
Mutti has become the second-biggest ambient tomato brand in the UK since launching five years ago. Mutti Polpa is crafted from 100% Italian sun-ripened tomatoes, harvested at peak ripeness and processed using its patented cold-crushing method. According to the...
Tilda’s new kids’ meal range
Tilda, the UK’s number one rice brand, is unlocking new opportunities in kids’ food with the launch of Tilda Taste Travellers – a new range of veg-packed, nutritionally balanced, rice-based meals. Tilda Taste Travellers features four internationally-inspired recipes...
Lurpak’s new packaging
Lurpak has launched new limited-edition block butter packaging which celebrates classic home bakes – with shoppers able to select Lurpak ‘Scones’, ‘Cookies’ and ‘Brownies’ packs. Putting the spotlight on outcomes rather than the brand name, Lurpak are leading with...
Rowse Honey
Rowse Honey's journey began in 1938 when Tony Rowse started beekeeping in a shed in Ewelme, Oxfordshire, formally establishing the Rowse Honey Company in the village in 1954. From these simple beginnings, Rowse has grown to become the UK's leading honey brand,...
Cheeky Panda: from bamboo waste to household name
The Cheeky Panda started in 2016 with a simple focus: creating ultra-sustainable toilet tissue from 100% bamboo. Since then, the company has experienced significant growth, expanding its range to include facial tissues, kitchen roll, beauty and baby wipes, and...
Mother Root: Modern Mindful Drinking
With mindful drinking on the rise, now more than ever, Mother Root Ginger Switchel is filling a gap providing a new award-winning drink that is reportedly secretly good for you. Founded by drinks specialist Bethan Higson, this award-winning drink draws inspiration...
Little Dish: product purpose meets innovation
As a purpose-led brand with a mission to make a positive difference in children's health, Little Dish has carved out a distinctive position in the competitive children's food market. Unlike traditional baby food products with shelf lives of up to two years, Little...
Pip & Nut expand beyond just nut butter
Pip & Nut has launched a new Chocolate Hazelnut Spread, the latest addition to its range of natural, healthier, more sustainable alternatives to traditional spreads and snacks. Continuing new product development following the successful launch of its recent trio...