What brands do

Examples of how brands make a difference
TrueStart Coffee #WhatBrandsDo

TrueStart Coffee #WhatBrandsDo

Most categories are full of new brands, many from small, dynamic start-ups. There is never one size fits all, but TrueStart Coffee reflects some of the key success factors. The brand was originally launched by husband-and-wife team Simon and Helena Hills in 2016 and...

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Brands Test Official Ebay Stores  #WhatBrandsDo

Brands Test Official Ebay Stores #WhatBrandsDo

Grocery brands have capitalised on the consumer demand for products delivered direct to the home over the pandemic, extending the options for consumers to purchase products. Kraft Heinz and Walkers Crisps are two brands that have taken this further, launching official...

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Re:Nourish Bottled Soup #WhatBrandsDo

Re:Nourish Bottled Soup #WhatBrandsDo

Soup brand Re:Nourish has rapidly grown over the pandemic as consumers demand healthier products with added functional nutrition benefits. This branded soup is marketed as soup for on-the-move and claims its patented microwaveable bottled soup as a world first.  CEO...

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Bounce Back: post-social replenishment drink #WhatBrandsDo

Bounce Back: post-social replenishment drink #WhatBrandsDo

A new drink brand called Bounce Back has launched two “first ever post-social replenishment” drinks in the UK, designed to be taken after socialising. Created by two biochemists, the drinks contain a blend of 17 vitamins, minerals and amino acids intended to give the...

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John West launches nutrient-rich tuna range #WhatBrandsDo

John West launches nutrient-rich tuna range #WhatBrandsDo

John West has launched a new nutrient-rich canned tuna range that offers additional functional health benefits. With increasing interest and demand from consumers for healthy products and functional foods, this new product launch reinforces the brand’s commitment to...

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