What brands do
Examples of how brands make a difference
St Pierre: From Startup to Global Brioche Leader
St Pierre Groupe has experienced significant growth over the past decade, transforming from a small UK bakery into a global premium brioche brand. Despite challenging economic conditions and rising costs that put pressure on margins, the brand has maintained its...
Weetabix Pioneers Carbon-Neutral Wheat Production
Weetabix is spearheading an innovative approach to sustainablility through its goals to produce the world's first net-zero carbon breakfast cereal by 2050. The company formed 'Weetabix Growers Group' in 2010, a collective of farmers who are focused on...
Plenish Kids Vitamin Shots category innovation
Plenish has introduced three new wellness shots specifically for kids as the wellness drinks category continues to grow. Plenish’s launch demonstrates how established players are pushing category boundaries. The introduction of Plenish Kids Shots represents a...
Cif Probiotic-Powered Infinite Clean
Unilever has launched a new cleaning spray in the CIF range, using probiotic bacteria to fight dirt. Infinite Clean, is an all-in-one spray that harnesses patent-pending probiotic technology to transform home cleaning. The product combines 100% natural probiotics with...
Suntory’s new wine spritz La Casera
Suntory has announced the launch of a new ready-to-drink alcohol brand, La Casera. La Casera is a leading brand of ‘Tinto de Verano’ in Spain, combining wine and soda to create a drink to appeal to UK consumers wanting a refreshing aperitivo moment. La Casera,...
100 years of McVitie’s Chocolate Digestives
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign - 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel, mobile...
GSCOP Training Hits 100% Satisfaction – Are You Ready?
The 1st of May was the date for the first 2025 GSCOP classroom workshop. This was a highly interactive workshop that engaged and educated the delegates. It covered all aspects of GSCOP and helped delegates to understand how they could leverage it in their customer...
Is the global workplace at a breaking point?
A recent annual Gallup report, the Global Flourishing Study 2025, discovered that global employee engagement fell, costing the world economy US$438 billion in lost productivity. The report highlighted that the primary cause was a drop in manager engagement. Since the...
New guidance regarding plagiarising brands
The ‘Which?‘ Consumer Misdirection and Mistaken Purchases report found that a significant portion of consumers felt misled or annoyed by copycat branded products and that a fifth of consumers surveyed had bought an imitation branded product by mistake. This 2022 study...
Innocent expands with new juicy water range
Innocent drinks has launched a new product in the healthier children's beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours - apples & strawberries...