What brands do

Kestrel Foods' Forest Feast brand is experiencing remarkable momentum, growing 35% year-on-year and now holding the No.1 position in the market for chocolate dipped nuts, chocolate dipped fruits and dried mango.   Founded in Northern Ireland in 1996 by founders who...

Complete nutrition company Huel has expanded beyond its core meal replacement offering with the September 2025 launch of Daily Greens Ready-to-Drink, a lightly sparkling supergreens beverage available in Apple, Cucumber & Mint; Peach & Hibiscus; and Blueberry,...

Absolut Vodka and Tabasco have partnered to launch a new chili pepper-flavoured vodka. With the bottle resembling a Tabasco hot sauce bottle, the alcohol has been crafted by fusing Absolut Vodka with a unique essence created from the fermented, aged red pepper mash...

In just five years, Jason's Sourdough has become the UK's fourth biggest bread brand, proving that even in mature categories, disruptors can still achieve growth. Fourth-generation master baker Jason Geary joined the family business in 2004/05 igniting the...

Last month, Walkers unveiled a brand refresh (the self-claimed biggest change in its nearly 80-year history), with a new visual identity across its core range. Inspired by Walkers’ farm-to-crisp story, the refreshed design features a new sun-inspired logo, moving away...

Founded in 1970, Baylis & Harding has been synonymous with beautifully packaged gift sets but now is making a strategic move into everyday bathroom routines.  Baylis & Harding's 'Christmas Starts Here' campaign featuring Amanda Holden (her third year as brand...

Launching in January 2026 to coincide with the January wellness trends, Pukka's latest marketing campaign taps into the thought that wellness has become overly complicated and overwhelming. Rather than adding to the noise, Pukka is encouraging consumers to reconnect...

As UK shoppers reassess what “value” truly means, more are seeking out small moments of luxury - everyday products that deliver a sense indulgence without the premium price tag. Consumers want products that feel above the ordinary.  Some grocery brands are responding...

Celebrity endorsements of consumer products have evolved far beyond traditional advertising. Brands are now forging more authentic, multi-year partnerships with cultural icons to create genuine connections with customers.  Glenmorangie's collaboration with Harrison...