How Babybel transformed the way we eat cheese

How Babybel transformed the way we eat cheese

Babybel has launched Mini Babybel Protein, following increasing shopper demand for protein-rich snacking options. Mini Babybel Protein contains 5.2g of natural protein per portion. It also comes in fully home-recyclable paper wrap.  For decades, Babybel has been...
Plenish Kids Vitamin Shots category innovation

Plenish Kids Vitamin Shots category innovation

Plenish has introduced three new wellness shots specifically for kids as the wellness drinks category continues to grow. Plenish’s launch demonstrates how established players are pushing category boundaries. The introduction of Plenish Kids Shots represents a...
Cif Probiotic-Powered Infinite Clean

Cif Probiotic-Powered Infinite Clean

Unilever has launched a new cleaning spray in the CIF range, using probiotic bacteria to fight dirt. Infinite Clean, is an all-in-one spray that harnesses patent-pending probiotic technology to transform home cleaning. The product combines 100% natural probiotics with...
100 years of McVitie’s Chocolate Digestives

100 years of McVitie’s Chocolate Digestives

Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign – 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel,...
Innocent expands with new juicy water range

Innocent expands with new juicy water range

Innocent drinks has launched a new product in the healthier children’s beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours – apples &...