by John Noble | Sep 26, 2024 | What brands do
Congratulations to The Collective for bagging a gold innovation award at the Lunch! trade show, for one of their newest products, the Choco Mixers Split Pot. Designed for children, mixers are a healthier alternative to existing yoghurt options. According to The...
by John Noble | Aug 5, 2024 | What brands do
Among the many distinctive innovations coming from Wicked Kitchen is this trio of unusual pesto sauces. Living up to Wicked Kitchen’s mission for chefs to create plant-based foods with bold flavours, the pesto sauces were launched in 2020 to provide a vegan-friendly...
by John Noble | Jul 31, 2024 | What brands do
A campaign that used AI to house dogs won a Cannes Grand Prix 2024 award. Pedigree’s ‘Adoptable’ innovative AI-driven campaign used machine learning models to bring real dogs from local shelters into Pedigree out-of-home media placements. AI technology was...
by John Noble | Jun 28, 2024 | What brands do
Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history. A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
by John Noble | Jun 3, 2024 | Groceries, What brands do
Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
