Pladis McVitie’s Jaffa Cake flavour variations

Pladis McVitie’s Jaffa Cake flavour variations

Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history.  A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
Anchor launches squeezy butter

Anchor launches squeezy butter

Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
Warburtons Mad About the Bread

Warburtons Mad About the Bread

Warburtons ads are unashamedly fun and certainly stand out in the ad break. Pulling in Hollywood greats like Stallone, De Niro and The Muppets, Warburtons has a history of working with some seriously big stars – and making the most of them. Warburton’s latest...
Brand Collaborations

Brand Collaborations

Two new iconic brand collaborations been launched this year: Heinz has partnered with Cathedral City to launch its latest innovation, Heinz Cheesy Beanz and Heck Sausages have collaborated with Bisto to launch a gravy just for sausages  Heinz Cheesy Beanz (Heinz baked...