by John Noble | May 16, 2025 | What brands do
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign – 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel,...
by John Noble | Apr 15, 2025 | What brands do
Innocent drinks has launched a new product in the healthier children’s beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours – apples &...
by John Noble | Mar 28, 2025 | What brands do
UK chilled pickles and kimchi brand Vadasz has expanded its gut health range with the launch of its Kimchi Shot. The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format. It contains probiotics and fibre derived from...
by John Noble | Mar 26, 2025 | What brands do
Haleon’s new Panadol capsules, a UK first-ever liquid capsule paracetamol, represents a true innovation in the category, designed specifically to address consumers’ primary concerns when managing pain: speed and efficacy of relief. This innovative format...
by John Noble | Feb 27, 2025 | What brands do
Bayer Consumer Health has launched into the menopause category with CanesMeno, a product range and service. Building on the trusted Canesten brand’s 40-year heritage in women’s health, this launch represents an expansion that combines digital innovation...
