by John Noble | Jan 13, 2025 | What brands do
The partnership between Haleon and recycling app developer Bower is a milestone in brand innovation and consumer engagement. Using Bower’s AI technology (developed in collaboration with Google) Haleon is encouraging people to recycle their empty packaging with...
by John Noble | Dec 17, 2024 | How Brand Teams Win, What brands do
Here are 5 key grocery trends we are likely to face into in 2025: Hybrid shopping: Customers value both physical and digital shopping experiences, so retailers should create omnichannel experiences that are smooth and connected. On Demand Delivery: Retailers will be...
by John Noble | Nov 21, 2024 | What brands do
Oat milk company, MYOM, is minimising packaging waste and transportation emissions by selling an oat premix that turns into a milk when mixed with water. Offering a more sustainable alternative to traditional oat, nut and soya milks – which are usually shipped...
by John Noble | Jun 17, 2024 | What brands do
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland to Barcelona, along with...
by John Noble | Feb 7, 2024 | Groceries, What brands do
Upfield, a global brand leader in plant-based foods, has launched the world’s first plastic-free, recyclable tubs for its plant butters and spreads. This packaging innovation is a result of four years of collaboration with Footprint and is a crucial step in...
