‘First-ever’ kimchi shot launched by Vadasz

‘First-ever’ kimchi shot launched by Vadasz

UK chilled pickles and kimchi brand Vadasz has expanded its gut health range with the launch of its Kimchi Shot. The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format. It contains probiotics and fibre derived from...
Unilever’s New Intimate Deodorant Range

Unilever’s New Intimate Deodorant Range

Unilever has launched a new range of whole-body deodorants across its Sure, Sure Men and Lynx brands, designed specifically for use on intimate and sensitive areas. The products feature new Odour Adapt technology and includes sprays, sticks, and a first-to-market...
Coca-Cola reintroduces Coca-Cola Lime

Coca-Cola reintroduces Coca-Cola Lime

The return of Coca-Cola Lime and Coca-Cola Zero Sugar Lime demonstrates how brands listen and respond to people’s preferences while driving category innovation. This relaunch by Coca-Cola Europacific Partners (CCEP) demonstrates the dynamic relationship between...