by John Noble | Jul 1, 2021 | General, The Brands Blog
Changing Lives, Changing Behaviour and the Implications for Brands The last year has brought big changes in how brands get their products to market and maintain their brand relevance, but it also has seen changes in the broader priorities and behaviour of brands,...
by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts? In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care? Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by Roger Jackson | Jul 8, 2019 | General, Value of brands
A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize return on...
by Ben Lewis | Apr 15, 2019 | General
The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
