Training

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Amazon Seller Management


Accelerating your growth on Amazon:
seller management

Presented and devised in conjunction with:

19 & 26 October 2022

Online course over 2 afternoons


£295/delegate (£250 Early bird)

 

Book now via Eventbrite

This online course for suppliers provides an extensive, practical guide to Amazon Seller Management. It takes you through the setting up of your account, fulfilment options, how to list products and how to build your brand, using promotions and advertising to stand out from the crowd and drive growth. You will also learn how to use Amazon’s reporting and analytics to optimise your performance.

If you would prefer to be invoiced rather. than pay now, please email the British Brands Group directly to reserve a place.

Find out more

This online course for suppliers provides an extensive, practical guide to Amazon seller management. It outlines how to set up, manage and optimise an Amazon Seller Account. You will learn all you need to know about planning, implementing and managing a 3P seller account for your brand.

Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others.

At the end of the two half-day sessions, delegates will have the understanding, the insights and practical knowledge needed to trade in the Amazon marketplace. Training certificates and a course hand-out will be given at the end.

The course has been developed in response to strong calls from British Brands Group members and complements the popular course on vendor management skills.

Timings (both days): 13.00 – 17.30, with regular breaks
Full online details will be sent prior to the course.


What will you learn?

During the course, you will learn about:

  • Seller Central in overview, along with its features and benefits
  • Setting up a seller account
  • Fulfilment options, processes and requirements
  • Building a P&L
  • How to list products and create retail ready product pages
  • Building your brand with Amazon
  • Winning over the competition
  • Using promotions & merchandising to stand out from the crowd
  • Effective management of Amazon advertising to drive growth
  • Using Amazon’s reporting and analytics to optimise performance
  • How to Effectively launch new products

No pre-reading is required.


Who should attend?
The course is designed for sellers of all sizes or vendors considering a move to 3P selling. It is aimed particularly at e-Commerce and National Account Managers with e-commerce responsibilities who have some knowledge of Amazon but wish to delve deeper as well as check the knowledge they already have. The course is also relevant to those in finance, marketing, legal and sales who need to understand Amazon more fully in order to perform their role.


Who does the training?
This course is run in partnership with Tambo, the UK’s first Amazon Marketplace Services Platform that helps businesses grow sales on Amazon, using technology, tools and expertise to manage the Amazon marketplace at scale to accelerate growth. This practical, hands-on experience and the insights that come from it are brought to this course. See http://www.tambo.io/ for more.


What people have said

A fun and insightful course, inspiring me to improve our brand presence
Marketing Assistant, healthcare company

These were fantastic sessions, the team really know their stuff
Account Executive, electrical products company

I really enjoyed the course – it was very engaging and the content was really useful.
Legal Director, household products company

It was very informative, especially as it’s my first paid for webinar.
Business Development Manager, drinks company

Really good, guys. Thank you!
National Account Manager, drinks company


What is the cost?
This online course costs £295 + VAT, with an early bird discount of £45 available to those booking three weeks or more before the course.
A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.

Book now via Eventbrite

Amazon vendor management training course


Accelerating your growth on Amazon:
vendor management

Presented and devised in conjunction with:

2 & 9 November 2022

Online course over 2 afternoons


£295/delegate (£250 Early bird)

 

Book now via Eventbrite

This course for suppliers provides an extensive, practical guide to Amazon Vendor Management. It outlines how to drive growth on Amazon and explains the key processes involved in listing, optimising, marketing and advertising your products. You will be taken through the Vendor Central portal and shown how to manage your account to improve performance and minimise operational and financial charges.

If you would prefer to be invoiced rather. than pay now, please email the British Brands Group directly to reserve a place.

Find out more

This online course for suppliers provides an extensive, practical guide to Amazon vendor management. It outlines how to drive growth on Amazon and explains the key processes involved in listing, optimising, marketing and advertising your products. You will be taken through the Vendor Central portal and shown how to manage your account to improve performance and minimise operational and financial charges.

Within the course there will be time for case studies, interactive sessions and Q&A so you can learn from the experiences of others.

At the end of the two half-day sessions, delegates will have the insights and practical knowledge needed to trade effectively on Amazon. Training certificates and a course hand-out will be given at the end.

The course was initially developed and run for British Brands Group members. Following their enthusiastic response, it is now being made available to suppliers more widely. It is run in conjunction with Tambo, a specialist and leading Amazon-focused consultancy that guides clients on how best to trade with Amazon and, where required, implements their recommendations. This practical, hands-on experience and the insights that come from it are brought to this course.

Timings (both days): 13.00 – 17.30, with regular breaks
Full online details will be sent prior to the course.


What will you learn?

During the course, you will learn about:

  • The Amazon ecosystem and algorithm
  • Four pillars of growth (Attract, Persuade, Capture, Activate)
  • Marketing and merchandising opportunities
  • Amazon advertising
  • Vendor relationship management
  • Vendor Central management
  • Amazon Retail Analytics Premium (ARAP) features and reports

No pre-reading is required.


Who should attend?
The course is designed for vendors of all sizes. It is aimed particularly at e-Commerce and National Account Managers with e-commerce responsibilities who have some knowledge of Amazon but wish to delve deeper as well as check the knowledge they do have. The course is also relevant to those in finance, marketing, legal and sales who need to understand Amazon more fully in order to perform their role.


Who does the training?
This course is run in partnership with Tambo, the UK’s first Amazon Marketplace Services Platform that helps businesses grow sales on Amazon, using technology, tools and expertise to manage the Amazon marketplace at scale to accelerate growth. See http://www.tambo.io/ for more.


What people have said
This is a must-attend event for any business wanting to grow its business with Amazon. The best practice examples are inspiring, bringing to life what’s possible and underlining how important Amazon is as a brand shop window.
Customer Business Director, drinks company

Thank you very much for a wonderfully smooth, easy and extremely informative training course – I thoroughly enjoyed it and appreciate all the work that went into it.
Digital Market Executive, Health and well-being company

I’d highly recommend the Amazon Vendor Management Training course to any Account Managers that are picking up the account for the first time, or looking at ways to drive growth and improve ROI with Amazon. Lots of useful hints and tips delivered by a team that clearly know their way around Amazon!
Business Development manager, soft drinks company

The course was great, very informative, set at a good pace and engaging.  The course has given me further insights into Amazon and some really good tools to use going forward.
Account Executive, Sales marketing and distribution services company

This course, run by experts, provides a superb foundation for understanding just how to take full advantage of the route to consumer that Amazon offers. I highly recommend it.
Marketing and Innovation Consultant

A super-sharp insight into Amazon and how to deal with it.
Sales Director, Beauty company

Good pace covering lots of content in a short time.
Senior Account Controller, Drinks company

Content was good, very good delivery, very entertaining and useful.
E-commerce Lead, Toiletries company

Extremely relevant. I wouldn’t change anything.
Legal Counsel, Consumer products company


What is the cost?
This online course costs £295 + VAT, with an early bird discount of £45 available to those booking three weeks or more before the course.
A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.

Book now via Eventbrite

GSCOP and the GCA Full Course


GSCOP & the GCA: full course

27 September 2022 – face-to-face (Windsor)

17 November 2022 – online


£295/delegate (£250 Early bird) – online

£500/delegate (£450 Early bird) – face-to-face

Book 27.9.22 via Eventbrite

Book 17.11.22 via Eventbrite

This full-day course tells you everything you need to know about the Groceries Supply Code of Practice (GSCOP) and Groceries Code Adjudicator (GCA), including how to use them to reduce risks and costs and build fairer trade relationships.

If you would prefer to be invoiced rather. than pay now, please email the British Brands Group directly to reserve a place.

Find out more

This full-day course tells you everything you need to know about the Groceries Supply Code of Practice (GSCOP) and Groceries Code Adjudicator (GCA), including how to use them to reduce risks and costs and build fairer trade relationships.

Timings: Online course 0900 start, 1630 close. Face-to-face course 0900 for 0930 start, 1700 close.

Full joining instructions will be sent prior to the course.
This course can be run in-house if required.


What will you learn?

  • The Groceries Supply Code of Practice (GSCOP) and why it was introduced
  • What GSCOP does and does not cover
  • Its implications for day-to-day trading relationships
  • The role of the Groceries Code Adjudicator (GCA)
  • Recent developments, including CPI ‘Golden Rules’ and Amazon designation
  • The options available and how to safeguard against unfair trading practices
  • How the British Brands Group helps tip the balance back in suppliers’ favour

No pre-reading is required.
At the end of the course you will receive all the key documents and guidance relating to the GSCOP and GCA to take away.


Who should attend?
Commercial and sales directors, key account managers, regulatory and support staff involved in trading with supermarkets.
The course is available to all direct suppliers, whether of branded, private label or fresh products, irrespective of size.


Who does the training?
The training is led by a business professional practising in sales force training, coaching and mentoring, with a background in a range of sales functions at a senior level within a leading FMCG company.


What people have said
‘If I’d attended this course a month ago, I’d have saved my company £50,000.’
Senior Manager, food manufacturer

‘A really worthwhile day. You’ll leave understanding more about GSCOP than your buyers do!’
Head of Sales, beauty care company

‘Essential knowledge for all account managers so that all parties play the game fairly.’
National Account Manager, food company

The online course
‘My first ‘virtual’ course since the virus hit and thought it was great!’
Commercial Executive, Food Company

‘A comprehensive training session. The direction given by the trainers was super clear and made very relevant. Thank you.’
National Account Manager, drinks company

‘It was a really informative session!’
Business Development Executive, dairy company

‘Thank you for delivering such great training yesterday. The day was so informative and ran very smoothly with lots of interaction.’
National Account Manager, spirits company


What is the cost?
This online course costs £295 + VAT, with a £45 early bird discount available to those booking at least 3 weeks prior to a course.

Face-to-face courses cost £500.00 + VAT per delegate, including lunch, refreshments and materials, with a £50 early bird discount available to those booking at least 3 weeks prior to a course.

Were we to have to cancel a face-to-face course, delegates can transfer to an online course at no cost, with a refund given for the price difference.

A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.

Book 27.9.22 via Eventbrite

Book 17.11.22 via Eventbrite

GSCOP and the GCA Refresher Course


GSCOP & the GCA: refresher course

18 October 2022 – Windsor – Now Full

Available on demand or as an in-house course


In person: £350/delegate (£300 Early bird) + VAT

Online: £165/delegate (£150 Early bird) + VAT

To be put on the waiting list for the next open Refresher course, please email us.

This half-day course brings you bang up to date with the latest news on the Groceries Supply Code of Practice (GSCOP) and the activities of the Groceries Code Adjudicator (GCA), including investigations, best practice guidelines and interpretative guidance. Supermarket staff must be re-trained annually so it is recommended that suppliers are retrained at least every two years.

If you are interested in organising an in-house course, please email the British Brands Group.

Find out more

This half-day online course brings you bang up to date with the latest news on the Groceries Supply Code of Practice (GSCOP) and the activities of the Groceries Code Adjudicator (GCA), including investigations, best practice guidelines and interpretative guidance. Supermarket staff must be re-trained annually so it is recommended that suppliers are retrained at least every two years.

Timings: In-person course – 1000 for 1030 start, 1500 finish. Lunch will be provided     Online course – 0900 – 1230    In-house course – timings to suit


What does the training cover?

  • A reminder of the main elements of GSCOP and how to use it
  • Experiences to date of using and not using GSCOP and the lessons learnt
  • Recent developments including investigations, guidance, best practice and the GCA’s priority areas
  • The 7 Golden Rules for CPI negotiations
  • Implications of the designation of Amazon
  • Suppliers’ current experiences of and attitudes towards GSCOP and the GCA
  • An in-depth look at priority areas for suppliers and how practice may be improved

No pre-reading is required.
At the end of the course you will receive the key documents to take away.


Who should attend?
This refresher course is for those who have already been trained in GSCOP and therefore know the Code, the role of the Adjudicator and how to use them in trade negotiations.
Retail customers are required by the GSCOP Order to re-train buyers annually. It is important that suppliers too are kept equally up-to-date.


Who does the training?
The training is led by a business professional practicing in sales force training, coaching and mentoring, with a background in a range of sales functions at a senior level within a leading FMCG company.


What people have said
‘A great refresher and something we need to re-visit on a regular basis.’
Commercial Director, food company

‘Very useful to go over earlier learnings again and be updated on new developments.’
Sales Operations Manager, private label supplier

‘A very good course with great real-world examples.’
Financial Controller, food company

‘Buyers get annual training so this keeps us up to speed too.’
National Account Manager, food company


What is the cost?

In-person course: £350 + VAT (Early bird rate: £300+ VAT if booked more than 3 weeks in advance)    Online course: £165 + VAT (Early bird rate: £150 + VAT)

A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.

Competition law and compliance commercial training


Competition law & compliance

Presented and devised in conjunction with:

 

7 July 2022 – online

12 October 2022 – online


£295/delegate (£250 Early bird)

 

Book now via Eventbrite

Protect yourself and your company. This full-day online course, run with Bristows LLP, outlines how competition law impacts you and your business, why it is so important, how to avoid compliance problems, the implications of the Bribery Act, consumer pricing principles and what to do if subjected to a Dawn Raid.

If you would prefer to be invoiced rather. than pay now, please email the British Brands Group directly to reserve a place.

Find out more

If you wish to be notified of further training dates as soon as they are announced, please email us.


This full-day online course for suppliers, run with Bristows LLP, outlines how competition law impacts you and your business, why it is so important, how to avoid compliance problems, the implications of the Bribery Act, consumer pricing principles and what to do if subjected to a Dawn Raid.

Timings: 0900 start, 1600 close.
Joining instructions including Zoom registration link will be sent prior to the course.
This course can be run in-house if required.


What does the training cover?

  • The role and importance of competition law
  • Compliance and how to develop a compliance programme
  • Anti-competitive agreements, price fixing and sensitive information
  • Pricing restrictions, pricing recommendations and pricing principles
  • Category management
  • The Bribery Act
  • Dawn raids

No pre-reading is required.
At the end of the course you will receive all the key documents to take away.


Who should attend?
All managerial and other staff who communicate in any way with competing suppliers and/or with distributors.


Who does the training?
This course is run in partnership with Bristows LLP, a law firm specialising in competition law. The training is delivered by a business professional practising in training, coaching and mentoring and a qualified competition lawyer from Bristows.


What people have said
‘Contrary to expectations, our people came away empowered by the training rather than feeling constrained by what they cannot do.’
Managing Director, health & beauty company

‘Knowing what we can and cannot say around retail pricing is very helpful.’
National Account Manager, branded supplier

‘I now have a much better feel on where the legal boundaries lie and how I can support my team.’
Sales Director, grocery supplier

‘I now see why a competition compliance policy is so important and helps us be confident in dealings with retail customers.’
Category Manager, toiletry company


What is the cost?
This online course costs £295 + VAT, with an early bird discount of £45 available to those booking three weeks or more before the course.
A special rate is available for members. The cost of the course may be offset against the membership fee, should your company be eligible and wish to join the British Brands Group.
Payment must be received in advance of the course.

Book 7 July now via Eventbrite

Book 12 October now via Eventbrite