Haleon makes recycling rewarding

Haleon makes recycling rewarding

The recent partnership between Haleon and recycling app developer Bower show a milestone in brand innovation and consumer engagement. The partnership showcases how brands can create meaningful impact while strengthening their market position.  Using Bower’s AI...
Chaos Packaging: Rewriting Packaging Design

Chaos Packaging: Rewriting Packaging Design

Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...
Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.   Coca-Cola’s European...