by John Noble | Nov 6, 2025 | What brands do
Lurpak has launched new limited-edition block butter packaging which celebrates classic home bakes – with shoppers able to select Lurpak ‘Scones’, ‘Cookies’ and ‘Brownies’ packs. Putting the spotlight on outcomes rather than the brand name, Lurpak are leading with...
by Clamor Gieske, Zeitgeist 365 | Sep 2, 2025 | The Brands Blog
The economic importance of brands: why brands matter The economic importance of brands – seven reasons why brands matter (more than ever) in the age of AI and beyond In 2004, we first explored the economic importance of brands[1], arguing that they were often...
by John Noble | Mar 6, 2025 | What brands do
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The ‘Made to Share’ limited edition packaging campaign features 12 different limited-edition...
by John Noble | Jan 17, 2025 | What brands do
The recent partnership between Haleon and recycling app developer Bower show a milestone in brand innovation and consumer engagement. The partnership showcases how brands can create meaningful impact while strengthening their market position. Using Bower’s AI...
by John Noble | Dec 11, 2024 | What brands do
Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...
