by John Noble | Jan 17, 2025 | What brands do
The recent partnership between Haleon and recycling app developer Bower show a milestone in brand innovation and consumer engagement. The partnership showcases how brands can create meaningful impact while strengthening their market position. Using Bower’s AI...
by John Noble | Dec 11, 2024 | What brands do
Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...
by John Noble | Jun 17, 2024 | What brands do
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland to Barcelona, along with...
by John Noble | Mar 11, 2024 | Groceries, What brands do
Lyle’s Golden Syrup has announced a rebrand, rolling out across the UK. The new design aims to unify Lyle’s product range with new branding and a contemporary logo, marking the first full logo change and redesign for Lyle’s since its inception in the 19th century. ...
by John Noble | Feb 9, 2024 | Groceries, Uncategorized
In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back. Coca-Cola’s European...