Sprite trials label-less bottles

Sprite trials label-less bottles

In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back.   Coca-Cola’s European...
Bacardi hydrogen-powered glass bottles

Bacardi hydrogen-powered glass bottles

Bacardi has achieved a groundbreaking milestone by completing the world’s first commercial production of a glass spirits bottle powered by hydrogen. Bacardi worked with glassmaker Hrastnik1860 to pioneer new technology that powered a glass furnace with hydrogen...
Hellmann’s Waste Less Added-Value

Hellmann’s Waste Less Added-Value

As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...