by John Noble | Mar 6, 2025 | What brands do
Cadbury has launched an innovative packaging campaign for its Dairy Milk that cleverly addresses the age-old question of how to fairly share a chocolate bar. The ‘Made to Share’ limited edition packaging campaign features 12 different limited-edition...
by John Noble | Jan 17, 2025 | What brands do
The recent partnership between Haleon and recycling app developer Bower show a milestone in brand innovation and consumer engagement. The partnership showcases how brands can create meaningful impact while strengthening their market position. Using Bower’s AI...
by John Noble | Dec 11, 2024 | What brands do
Increasing numbers of smaller, social-media savvy brands are choosing to package their products to look like something else. Disruptive packaging has become a tool to stand out in competitive markets. This revolutionary marketing strategy transforms ordinary product...
by John Noble | Jun 17, 2024 | What brands do
Diageo has announced plans to trial paper-based packaging for its Baileys Irish Cream Liqueur brand. This is Diageo’s first consumer-facing trial with paper-based bottles and will test how the bottles travel from the filling site in Ireland to Barcelona, along with...
by John Noble | Mar 11, 2024 | Groceries, What brands do
Lyle’s Golden Syrup has announced a rebrand, rolling out across the UK. The new design aims to unify Lyle’s product range with new branding and a contemporary logo, marking the first full logo change and redesign for Lyle’s since its inception in the 19th century. ...
