Pladis McVitie’s Jaffa Cake flavour variations

Pladis McVitie’s Jaffa Cake flavour variations

Pladis is aiming to expand appeal for McVitie’s Jaffa Cakes by launching a new flavour and venturing beyond fruit for the first time in its history.  A marriage between one of Britain’s favourite sweets and best-loved snacks, its latest limited-edition launch –...
Anchor launches squeezy butter

Anchor launches squeezy butter

Arla has launched a new innovation in butter, Anchor Squeezy. Anchor Squeezy blends Anchor butter with 67% rapeseed oil and is dispensed by squeezing the bottle. Holly Murray, Director of BSM at Arla, said: “Our ambition with this new product launch is to help...
Brand Collaborations

Brand Collaborations

Two new iconic brand collaborations been launched this year: Heinz has partnered with Cathedral City to launch its latest innovation, Heinz Cheesy Beanz and Heck Sausages have collaborated with Bisto to launch a gravy just for sausages  Heinz Cheesy Beanz (Heinz baked...