The Brands Blog
News and opinion from the Group and its supportersGSCOP training is ‘a must for account managers’
On the 22nd July 2025, the British Brands Group completed a GSCOP Refresher training programme. This three hour long interactive classroom session refreshed knowledge of GSCOP and updated delegates on the current focus areas of the GCA and the progress being made. The...
How can an account manager better use their knowledge of GSCOP?
If an Account Manager has a good working knowledge of the Groceries Supply Code of Practice (GSCOP), they can apply it to their customer interactions to ensure better outcomes for them and compliance for their customers. Here are some of the ways, they can use GSCOP...
50% of UK suppliers to major retailers are trained in GSCOP
At a meeting with the GCA last week in London, there was a concern raised that insufficient numbers of UK Grocery suppliers are adequately trained in GSCOP regulation. A UK government survey showed that over 50% of suppliers, particularly smaller ones, hadn't received...
Opportunities to grow drives skills, engagement and retention
Training programmes and employee retention are strongly linked, as training can significantly increase job satisfaction, engagement and ultimately, retention rates. Companies that prioritise employee development are more likely to retain talent (source: Techmindz...
The GCA challenge of Amazon’s GSCOP compliance
The Grocer magazine recently featured an interesting article on GSCOP (Grocery Supplies Code of Practice) compliance and the challenge this presents to the GCA (Groceries Code Adjudicator), notably in relation to Amazon. The GCA is fully aware of the current...
Five key factors impacting retailers in 2025
2025 is seeing unprecedented pressures on retailers. There 5 key factors include: Rising Food Inflation: Food inflation is projected to reach 5% by the end of 2025, largely driven by the cost of goods and services. Retailers are also facing challenges, including an...
The Itsy-bitsy truth about handling AI and marketing
This Brands Blog is based on presentation given to members by Jonathan Gabay in March 2024. A video of this presentation can be found our YouTube channel here. The British Brands Group recently invited me to deliver a keynote to its members at its Annual General...
An analogue ‘dark nudge’ that still matters
Technology and digital transformations have revolutionised both our lives and our relationship with marketing and brands. It is accepted that this has led to a mix of good and bad practices, behaviours and interventions. The digital world has also created a new...
Exploring what GSCOP means for Amazon Vendors
Amazon’s designation under the Groceries Supply Code of Practice (GSCOP) is ‘probably the biggest news in years’, fundamentally affecting Vendors’ relationships with Amazon. The detail will emerge over time, though big questions are already in play, such as how will Amazon maintain its profitability if upfront fees, price matching with margin support and chargebacks are constrained? Key for Vendors is to prepare and make sure they know GSCOP in detail.
Amazon & GSCOP: the implications for brands
The announcement by the Competition and Markets Authority that Amazon was to become a designated GSCOP retailer and must comply with the Groceries Supply Code of Practice is a milestone for the company and suppliers. This Brands Blog explores the implications for suppliers and for Amazon itself and the steps suppliers need to take to ensure they benefit from this designation.