The Brands BlogNews and opinion from the Group and its supporters
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands rather than brands collectively are considered. To them, their brand is a font of understanding, a frequently-used tool, a preferred choice, perhaps part of their self-expression and often worth a premium.
Today – British IP Day – the Anti-Counterfeiting Group and British Brands Group outline brands’ powerful contribution to the UK and call for action to further strengthen performance. Read today’s press release or download our latest publication to find out more.
Welcome to our new site. We hope you like what we've done with it. It's now easier than ever to read about our work, apply for membership, book a place on one of our highly-rated training courses, browse the library of brand-related publications and much more. We'll...