The Brands Blog
News and opinion from the Group and its supportersThe economic importance of brands – seven reasons why brands (still) really matter
In 2004, we wrote an article on the economic importance of brands. The last thirteen years have seen dramatic changes in the world of brands but scepticism remains strong. We believe that brands are essential to consumers and add value to companies and the marketplace overall. Here we review the original seven reasons why brands matter to our economy.
The value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands rather than brands collectively are considered. To them, their brand is a font of understanding, a frequently-used tool, a preferred choice, perhaps part of their self-expression and often worth a premium.
World IP day 2017 – Brands for British success
Today – British IP Day – the Anti-Counterfeiting Group and British Brands Group outline brands’ powerful contribution to the UK and call for action to further strengthen performance. Read today’s press release or download our latest publication to find out more.
Welcome to our new website!
Welcome to our new site. We hope you like what we've done with it. It's now easier than ever to read about our work, apply for membership, book a place on one of our highly-rated training courses, browse the library of brand-related publications and much more. We'll...