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Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

by Roger Jackson | Jul 8, 2019 | General, Value of brands

Guest blog: Range resets – is a “top down” assessment needed of the role of brands? A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of...

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