Roger Jackson | British Brands Group

Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

by Roger Jackson | Jul 8, 2019 | General, Value of brands

A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of category management is to identify the “right” range for any category to optimize return on...

Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

Categories: The Brands Blog

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Guest blog: Range resets – is a “top down” assessment needed of the role of brands?

Categories: The Brands Blog

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