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The economic importance of brands – seven reasons why brands (still) really matter

The economic importance of brands – seven reasons why brands (still) really matter

by Clamor Gieske, Zeitgeist 365 | Aug 15, 2017 | Value of brands

Introduction In 2004, we wrote an article regarding the economic importance of brands. Back then “Brand” had become one of the most overused and misleading terms in economic discussions. Clearly, the last thirteen years have seen dramatic changes in the world of...

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