by John Noble | Jun 19, 2023 | Groceries, What brands do
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was confident in the high value and quality of their crisps, consistently...
by John Noble | May 17, 2023 | Groceries, What brands do
Actimel has launched on online game Fortnite, giving players who visit the brand’s Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters “an extra shield potion”. This...
by John Noble | May 9, 2023 | Groceries, What brands do
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets. Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...