by John Noble | Apr 25, 2023 | Groceries, What brands do
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
by John Noble | Mar 1, 2023 | What brands do
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled Makeup Artist Estée Lauder have launched an app which uses Artificial...
by John Noble | Feb 19, 2023 | What brands do
Mondelēz International is bringing back its successful ‘How Do You Not Eat Yours?’ advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Crème Eggs brand manager, they are “purchased...
