by John Noble | Oct 11, 2022 | What brands do
Purity Brewing Company has launched a range of authentically slow-brewed ‘pure’ kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...
by John Noble | Sep 29, 2022 | What brands do
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...
by John Noble | Sep 6, 2022 | Healthcare, What brands do
P&G haircare brand Pantene’s #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand alongside a powerful campaign, supported by celebrities and...
by John Noble | Aug 30, 2022 | Groceries, What brands do
Reckitt’s laundry brand Vanish has launched new ‘Multipower Tabs’, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand’s main product to add user-convenience and to “allow for minimal...
by John Noble | Aug 23, 2022 | Groceries, What brands do
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand. This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...
