What brands do
Examples of how brands make a difference
John West launches nutrient-rich tuna range #WhatBrandsDo
John West has launched a new nutrient-rich canned tuna range that offers additional functional health benefits. With increasing interest and demand from consumers for healthy products and functional foods, this new product launch reinforces the brand’s commitment to...
Children’s ready meal brand Little Dish openly share recipes
Chilled prepared children’s meal brand Little Dish is offering total transparency of all its recipes by enabling customers to cook them at home. Little Dish has made this move to assure parents that its meals contain only natural and appropriately sourced...
Camden Town Brewery reignites Marmite Love it or hate it campaign #WhatBrandsDo
Marmite is an iconic British brand with a distinctive tone of voice and divisive nature. The classic Marmite ‘kiss’ advert from 2001 visually introduced the brand’s famous ‘love it or hate it’ slogan and helped build a distinctive brand position. Camden Town Brewery...
Merchant Gourmet Expands Range with New Plant Jars #WhatBrandsDo
UK pulses and grains brand Merchant Gourmet have announced the launch of a new range of easy vegan meal jars, tapping into the growing number of consumers choosing to eat less meat but still want a convenient quick healthy meal. The ready-to-eat range comes in three...
New routes to accelerating leading edge brand innovation
For brands, sustaining reputation is an imperative and that requires continuous innovation, though that requires investment and is high risk. Being innovative goes well beyond the R&D experts, keeping up with new technology, continuously improving product performance and remaining relevant to the needs and preoccupations of individual consumers. Adopting innovative approaches to innovation is part of the story.
Nestle Beneath the Surface #WhatbrandsDo
Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain. Rather than focusing on the initiatives Nestlé has undertaken to reduce palm...
Vanish Generation Rewear #WhatBrandsDo
Vanish has partnered with Project Everyone, a team of industry experts including the British Fashion Council, working to establish a more sustainable fashion industry. The common goal is to ignite change, through events to raise awareness and campaigns to inspire...
Budweiser and Stella Artois purchase first non-fungible token artworks #WhatBrandsDo
Budweiser have recently pivoted from alcohol to art with the purchase of its first non-fungible token artworks (NFTs). The pieces, created by artist Tom Sachs, were displayed as the profile picture on Budweiser’s Twitter account, and were an ‘entry point’ for the...
Green Cuisine leverage pea heritage #WhatBrandsDo
Green Cuisine has leveraged Birds Eye’s heritage in peas to offer families high levels of pea protein with minimal saturated fat in the frozen plant-based sector. Pea protein is a rising ingredient in the plant-based sector, with the market’s worth expected to rise to...
Unilever Expands Refill Trials #WhatBrandsDo
In 2020, Unilever embarked on the largest in-store refill trial in Europe, in collaboration with Asda’s sustainability store in Leeds. The purpose was to provide a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. Three...