What brands do
Examples of how brands make a difference
INEOS Product of the Year #WhatBrandsDo
Congratulations to INEOS Hygienics for winning Product of the Year in the Personal Hygiene category. Since launching in 2019, INEOS Hygienics has continued to innovate. Their range of products include touchless Sanitiser Dispensers, INEOS Sanitiser + Moisturiser and...
Tony’s Chocolonely #WhatBrandsDo
Confectionery company Tony’s Chocolonely has launched a marketing campaign to encourage people to eat less chocolate to improve their health. Acknowledging that eating too much chocolate is bad for your health, the brand is encouraging the rest of the chocolate...
Greeny Peeps first carbon negative tea #WhatBrandsDo
Ethical tea company Greenypeeps has launched the world's first carbon negative tea range. Whilst many brands have gone carbon neutral, Greenypeeps has gone the next step in sustainability as the first in the world to go fully carbon negative. Greenypeeps offsets and...
Lily’s Kitchen launches plant-based dog food range #WhatBrandsDo
Perhaps the biggest trend in food is around plant-based food – it is suddenly mainstream, so much so that it is moving into petfood, with Lily’s Kitchen launching a new dedicated range of plant-based recipes for dogs. The Plant Power range directly taps into key...
TrueStart Coffee #WhatBrandsDo
Most categories are full of new brands, many from small, dynamic start-ups. There is never one size fits all, but TrueStart Coffee reflects some of the key success factors. The brand was originally launched by husband-and-wife team Simon and Helena Hills in 2016 and...
The Collective UK products win Great Taste 2021 Awards #WhatBrandsDo
Congratulations to The Collective UK who won 8 stars from the Guild of Fine Food at the Great Taste Awards 2021. Each product displaying a Great Taste logo is a guarantee every product has been through a rigorous and independent judging process. It's all about great...
Brands Test Official Ebay Stores #WhatBrandsDo
Grocery brands have capitalised on the consumer demand for products delivered direct to the home over the pandemic, extending the options for consumers to purchase products. Kraft Heinz and Walkers Crisps are two brands that have taken this further, launching official...
Re:Nourish Bottled Soup #WhatBrandsDo
Soup brand Re:Nourish has rapidly grown over the pandemic as consumers demand healthier products with added functional nutrition benefits. This branded soup is marketed as soup for on-the-move and claims its patented microwaveable bottled soup as a world first. CEO...
Heck Champion of Champions The Grocer’s New Product Awards 2021
Congratulations to Heck, recently crowned the champion of champions at The Grocer’s New Product Awards 2021. The Yorkshire-based brand’s Simply Chicken mince scored higher than any other product in the entire competition. Heck launched its trio of seasoned chicken...
Bounce Back: post-social replenishment drink #WhatBrandsDo
A new drink brand called Bounce Back has launched two “first ever post-social replenishment” drinks in the UK, designed to be taken after socialising. Created by two biochemists, the drinks contain a blend of 17 vitamins, minerals and amino acids intended to give the...