Nestlé has launched an interactive video platform called ‘Beneath the Surface’ to raise awareness among consumers about the complex sustainability issues within the palm oil supply chain.
Rather than focusing on the initiatives Nestlé has undertaken to reduce palm oil, the platform invites viewers to experience some of the challenges that Nestlé faces in sourcing palm oil.
The complexity of the palm oil supply chain is displayed through a series of decisions that viewers are asked to make in order to ensure a transparent and sustainable palm oil supply chain on the global scale.
Nestlé hopes that ‘Beneath the Surface’ will give viewers a better insight into the complexity of the palm oil supply chain, and see how the choices they make under the different scenarios can lead to a range of outcomes and consequences.
According to research commissioned by Nestlé:
- Around one in five millennial shoppers (17%) tend to avoid purchasing products containing palm oil or will actively check to see (20%);
- Almost half (45%) said they tend to avoid products containing unsustainable palm oil;
- Of those who do actively check for palm oil and sustainable sourcing, eight out of 10 (85%) look on the pack and a quarter (24%) look on company websites;
- One in 10 of those surveyed claim that research into environmental creditability takes too long.
Providing consumers with high-performing products at value price points can involve some difficult choices and trade-offs. For consumers to make better-informed choices, it helps when these trade-offs are recognised and understood. Publicly exploring the thorny issues and engaging individuals in the choices to be made helps build transparency, a key ingredient to reputation and trust.
Visit Beneath The Surface here: https://www.nestle.com/beneath-the-surface