What brands do
Examples of how brands make a difference
100 years of McVitie’s Chocolate Digestives
Pladis is celebrating 100 years of McVitie’s Chocolate Digestives with a new campaign - 100 Years of the Nation’s Greatest Invention – humorously placing McVitie’s Chocolate Digestives alongside the world’s most groundbreaking innovations, such as the wheel, mobile...
GSCOP Training Hits 100% Satisfaction – Are You Ready?
The 1st of May was the date for the first 2025 GSCOP classroom workshop. This was a highly interactive workshop that engaged and educated the delegates. It covered all aspects of GSCOP and helped delegates to understand how they could leverage it in their customer...
Is the global workplace at a breaking point?
A recent annual Gallup report, the Global Flourishing Study 2025, discovered that global employee engagement fell, costing the world economy US$438 billion in lost productivity. The report highlighted that the primary cause was a drop in manager engagement. Since the...
New guidance regarding plagiarising brands
The ‘Which?‘ Consumer Misdirection and Mistaken Purchases report found that a significant portion of consumers felt misled or annoyed by copycat branded products and that a fifth of consumers surveyed had bought an imitation branded product by mistake. This 2022 study...
Innocent expands with new juicy water range
Innocent drinks has launched a new product in the healthier children's beverage market with its new Innocent kids juicy water range. Created in partnership with Coca-Cola Europacific Partners (CCEP), this product line features two flavours - apples & strawberries...
A new milestone GSCOP Refresher online training
Last week, Tuesday 8th April, the British Brands Group new training team reached another milestone! The team carried out its first online GSCOP Refresher training. The refresher lasted 150 minutes, during which time the trainer was able to cover and refresh all the...
Yeo Valley Organic launches in the meat category
Yeo Valley Organic has announced its launch into the meat category with new grass-fed organic beef burgers. This strategic side entry marks an evolution for the company, which has built its reputation over decades as a trusted producer of organic dairy products. The...
‘First-ever’ kimchi shot launched by Vadasz
UK chilled pickles and kimchi brand Vadasz has expanded its gut health range with the launch of its Kimchi Shot. The shot combines the flavours and health benefits of kimchi into a convenient, on-the-go drink format. It contains probiotics and fibre derived from...
Pain relief innovation with Panadol liquid capsules
Haleon's new Panadol capsules, a UK first-ever liquid capsule paracetamol, represents a true innovation in the category, designed specifically to address consumers' primary concerns when managing pain: speed and efficacy of relief. This innovative format offers up to...
Getting customer agreement to drive mutual benefit
In his book, ‘Never split the difference’, Chris Voss, ex FBI negotiator turned negotiation guru, identifies the need to reach common ground with the people we deal with, in his case hoodlums and terrorists. Fortunately for us, we do not need to deal with such extreme...