What brands do
Examples of how brands make a difference
Brands move to paper packing pilots
As brands move to paper packaging, Absolut Vodka is the first global spirits brand to introduce a single-mould paper-based bottles in the UK. This packaging innovation is part of a three-month test for its paper bottle as part of a plan to create a 100% bio-based...
The Vegetarian Butcher
The Vegetarian Butcher has been awarded by Kantar with an Outstanding Innovation Award. Acquired by Unilever in 2018, The Vegetarian Butcher sells a variety of plant-based products that deliver the same taste, texture, and nutrition as animal meat. Kantar have...
Tyrrell’s investment in brand building pays off
Speaking at Advertising Week Europe, Tyrrells global marketing controller Dan Winslet, shared how their investment in the brand as opposed to lowering prices to drive growth. In 2018, Tyrell’s was confident in the high value and quality of their crisps, consistently...
Danone’s Actimel builds immunity on Fortnite
Actimel has launched on online game Fortnite, giving players who visit the brand’s Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters “an extra shield potion”. This...
Fanta revamps logo and launch of global identity
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets. Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
Weetabix Study Suggests the Power of Trusted Brands Lives On
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
Fairy #SwitchToShort Energy-Saving Campaign
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
Hellmann’s Waste Less Added-Value
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
Beauty AI Innovation and Inclusivity #WhatBrandsDo
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled Makeup Artist Estée Lauder have launched an app which uses Artificial...
Cadbury Creme Egg Choco-innovation #WhatBrandsDo
Mondelēz International is bringing back its successful ‘How Do You Not Eat Yours?’ advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Crème Eggs brand manager, they are “purchased...