What brands do
Examples of how brands make a difference
Heinz use of AI demonstrates brand recognition
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand. This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...
Zoflora leans on influencers #WhatBrandsDo
Created in the early 1920s, Zoflora is the UK's number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully differentiated themselves from their competition. Zoflora continues to be a...
Bol Foods brave move to plant-based pays off #WhatBrandsDo
Launched in 2015, Bol has never been afraid of a challenge. Sales at the ready meal business slumped in 2018 after a conscious decision to focus on 100% plant-based, despite knowing BOL bestsellers were meat-based. However, the brand stuck to its guns and bounced back...
Dash Water #WhatBrandsDo
Launched in 2017 by founders with larger drinks company experience, Dash Water has rapidly grown and proven global success exporting to over 20 countries. Like many great brands, Dash water was built on an innovation and the courage to launch it. The...
Homethings #WhatBrandsDo
It is more difficult than ever for brands to differentiate themselves from competitors and keep up with peoples' ever-changing needs. Getting to the root of what shoppers want is key and sustainability is a top issue for many in the fast-moving consumer goods sector....
Graze #KnowAddedSugar
Snack brand graze has teamed up with the University of Glasgow to launch #KnowAddedSugar, an educational campaign which aims to grow awareness of the amount of sugar added to snacks and to help shoppers to make more informed choices. The scientifically verified...
British Made Vegan and Cruelty-free cleaning with Astonish #WhatBrandsDo
UK-based cleaning brand Astonish has launched a new cleaning product entirely made from natural ingredients. The Good One comes in a paste format and can be used on both gentle and stubborn tasks, from rusts and burnt on food residues, to trainers, glass, and tiles. ...
First Plant-Based Gut Health Yogurt Range #WhatBrandsDo
The Coconut Collab – a small British company creating plant-based yogurt and puddings using coconut – has launched what it claims is the UK’s first plant-based yogurt range dedicated to promoting better gut health. Each pot includes multiple strains of live cultures...
Warburtons New Bread Range In Paper Packs #WhatBrandsDo
Warburton’s has introduced a new range of health-orientated products to its portfolio called Seeds & Grains that will be available in recyclable paper packaging. The range will be wrapped in fully recyclable paper packaging which can be recycled via normal...
Wilton British Fragrance-Led Laundry #WhatBrandsDo
Wilton is on a mission to become a UK household name by elevating the household aisle with premium, fragrance-led, ‘worktop worthy’ products – without the eco compromise for consumers. Wilton’s British-made one-litre laundry liquids (Cedarwood and Jasmine) and fabric...