UK pulses and grains brand Merchant Gourmet have announced the launch of a new range of easy vegan meal jars, tapping into the growing number of consumers choosing to eat less meat but still want a convenient quick healthy meal.

The ready-to-eat range comes in three variations – designed to provide convenient meals without meat. The new range flavours are:

  • Rich Puy Lentil Bolognese with Porcini Mushrooms
  • Spicy Lentil Chilli with Black Beans & Corn
  • Fragrant Lentil Madras Curry with Chickpeas & Squash

Richard Peake, managing director at Merchant Gourmet, commented: “We are incredibly proud to be launching a unique and disruptive plant-based ready-meal concept to market. Plant Jars marks an exciting new chapter for Merchant Gourmet as we expand our plant-based portfolio even further.”

“The new range strengthens our position within the plant-based category, showing our commitment to create simple, great-tasting products that continue to excite shoppers. We want to make plant-based food accessible, convenient and simple so that more people are inspired to eat more plants and feel better. Quick, delicious and ready in minutes, our Plant Jars are made using the best quality ingredients that are not only better for our health, but also for the planet.”

The glass jars are fully recyclable and reusable with a unique lid commissioned by London-based artist, Rose Electra Harris.

This new product development supports Merchant Gourmet’s “Appetite for Change” brand ethos, demonstrating that consumers eating food that is better for their health and the planet should never be compromised by cost, time or taste.

The world continually shifts and changes, hence the need for brand owners to innovate continuously to remain relevant. Product innovations though are only part of the equation. Presenting innovations in ways that are convenient, sustainable, easy for consumers to understand and which encourage purchase and use also plays a part. Such is the way that brands help commercialise innovation and, where healthy foods are concerned, bring wider societal benefits.

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