What brands do
Examples of how brands make a difference
There’s a glass & a half in everyone #WhatBrandsDo
Congratulations to Cadbury, one of the UK’s most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign - “There’s a glass & a half in everyone” - has re-established Dairy...
Homethings Launch Powder-To-Gel Eco-Friendly Washing Up Liquid #WhatBrandsDo
Homethings has launched Washupthings – the UK’s first powder-to-gel washing-up liquid developed in collaboration with Innovate UK. Washupthings features an active ingredient sachet that allows consumers to just add tap water at home, transforming the powder into a...
Purity Brewing Company launch Kombucha drinks #WhatBrandsDo
Purity Brewing Company has launched a range of authentically slow-brewed ‘pure’ kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...
Cushelle Tubeless Toilet Paper #WhatBrandsDo
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...
Pantene’s Power of Grey #WhatBrandsDo
P&G haircare brand Pantene’s #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand alongside a powerful campaign, supported by celebrities and...
Vanish launches Multipower Tabs #WhatBrandsDo
Reckitt’s laundry brand Vanish has launched new ‘Multipower Tabs’, with the packaging and brand experience designed specifically for online shoppers. The tabs are a compressed powder of the brand’s main product to add user-convenience and to “allow for minimal...
Heinz use of AI demonstrates brand recognition
Heinz latest advertising campaign has creatively taken AI text-to-image machine learning programs to illustrate the market leadership of its tomato sauce brand. This campaign succinctly demonstrates the power of mental availability, how brands establish and maintain...
Zoflora leans on influencers #WhatBrandsDo
Created in the early 1920s, Zoflora is the UK's number one disinfectant. Created after identifying a gap in the market to provide beautifully fragranced disinfectant, Zoflora successfully differentiated themselves from their competition. Zoflora continues to be a...
Bol Foods brave move to plant-based pays off #WhatBrandsDo
Launched in 2015, Bol has never been afraid of a challenge. Sales at the ready meal business slumped in 2018 after a conscious decision to focus on 100% plant-based, despite knowing BOL bestsellers were meat-based. However, the brand stuck to its guns and bounced back...
Dash Water #WhatBrandsDo
Launched in 2017 by founders with larger drinks company experience, Dash Water has rapidly grown and proven global success exporting to over 20 countries. Like many great brands, Dash water was built on an innovation and the courage to launch it. The...