What brands do
Examples of how brands make a difference
The Rise of Plant-Based Milk Brands #WhatBrandsDo
Plant-based diets are increasingly on the rise, as people adopt more vegetarian, vegan, and flexitarian diets. Brands have responded in kind, with the plant-based food and beverage sector seeing more product launches than ever before. While led by the big four – oat...
Popcorn Shed and Backyard Cinema join forces on bespoke popcorn #WhatBrandsDo
Marking the reopening of cinemas, British brands Backyard Cinema and Popcorn Shed have joined forces on a new gourmet popcorn collaboration. New bespoke popcorn designs and flavours have been created specifically for the Miami Beach and L.A Nights cinema experiences...
Higgidy Debuts UK’s First Vegetable-Based Pastry #WhatBrandsDo
Higgidy is expanding its portfolio and making a UK-first with the introduction of its new ‘veg-packed’ quiche range. The new quiches feature pastry that contains more than 30% vegetables, made using mashed sweet potato and carrot with a butternut squash puree. This...
P&G to pilot 100,000 Lenor paper bottles in 2022 #WhatBrandsDo
Procter & Gamble (P&G) has joined with the Paper Bottle Company (Paboco) to develop and launch its first paper pulp-based bottles in European markets next year. P&G has been working behind the scenes with Paboco for around 12 months. The result of this...
Kellogg’s rolls out accessible cereal boxes for blind and partially sighted people #WhatBrandsDo
Kellogg’s is adding technology to its cereal boxes to make them accessible to blind and partially sighted people. The boxes feature UK-first technology that allows a smartphone to detect a unique on-pack code to playback labelling and allergen information to shoppers...
Mars Petcare – Brand innovation: evolving beyond products into services
True brand innovation, evolving beyond products into services, creating digital transformation and putting consumers and experts at the heart of the brand strategy is certainly something to be celebrated. It is also something that traditional product-led businesses...
GSK Partnership Launches Fully Recyclable Toothpaste Tubes
GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne, Parodontax and Aquafresh. The partnership approach with Albea (one of the world’s...
Wild Refillable Deodorant Secure First UK Supermarket Listing #WhatBrandsDo
Congratulations to refillable natural deodorant brand Wild in securing its first supermarket listing just a year after launch. This is the first refillable deodorant brand to secure a supermarket listing.
Coca-Cola Europacific Partners Project Open #WhatBrandsDo
As we all know, the hospitality sector has been hit particularly hard in recent months. Pubs, bars and restaurants have long been central to Coca-Cola Europacific Partners (CCEP). Last year CCEP invested a £20m package of support for the sector which included a £165k...
Farrington Oils Win Queen’s Award for Enterprise for Sustainable Development #WhatBrandsDo
Congratulations to Farrington Oils for winning the prestigious Queen’s Award for Enterprise for Sustainable Development in 2021.