GSK Consumer Healthcare (GSKCH) is partnering with two global packaging suppliers to launch fully recyclable toothpaste tubes across all of its oral health brands, including Sensodyne, Parodontax and Aquafresh.
The partnership approach with Albea (one of the world’s largest tube manufacturers) and EPL Global will see GSKCH switch its toothpaste tubes to laminates that are fully recyclable and compatible with existing recycling processes.
The switch-over will begin with Sensodyne Pronamel tubes, which will be available in fully recyclable alternatives in Europe this July. GSKCH anticipates that the combined moves will see over a billion toothpaste tubes per year recyclable by 2025.
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Read more about this initiative here: https://www.gsk.com/en-gb/media/press-releases/gsk-consumer-healthcare-commits-to-make-over-a-billion-toothpaste-tubes-recyclable-by-2025-as-part-of-its-ongoing-sustainability-journey/