As we all know, the hospitality sector has been hit particularly hard in recent months.
Pubs, bars and restaurants have long been central to Coca-Cola Europacific Partners (CCEP). Last year CCEP invested a £20m package of support for the sector which included a £165k Coca-Cola Community Pub Fund that went to winners of the Great British Pub Awards to spend in their local communities and on business-benefitting projects. Many have used this money to create outdoor spaces so they could re-open safely.
Continuing its commitment to supporting the sector to return to its former glory, CCEP are building upon last year’s Open Like Never Before campaign, with another multi-million pound package of support to help the hospitality sector reopen and make the most of the summer trading period.
Earlier this year CCEP introduced a new initiative, ‘Project Open’, a business accelerator programme run in partnership with CCEP, Coca-Cola Great Britain, Costa Coffee and Innocent, with senior executives from these world-leading brands offering insights and advice to help small independent businesses recover faster from the pandemic and thrive in the future. The next phase will see the participants receive a business assessment from Influence at Work, the world’s leading experts in behavioural science, with key actions they can implement in their outlets.
Read more about this initiative here: https://my.ccep.com/topics/hospitality-support