Congratulations to The Collective UK who won 8 stars from the Guild of Fine Food at the Great Taste Awards 2021. Each product displaying a Great Taste logo is a guarantee every product has been through a rigorous and independent judging process. It’s all about great taste.
The Collective UK won awards for each of their yoghurt products: Gourmet Raspberry, Gourmet Rhubarb & Vanilla, Gourmet Russian Fudge, Kefir natural, Plant Passion fruit, and for its Straight Up Greek-style yoghurt.
In addition its Gourmet Passionfruit yoghurt received two stars, highlighting it as an outstanding product, above and beyond delicious!
Every strong brand starts with a great product and we see this being recognised here for The Collective. Strong brands are also all about consistency and here we see The Collective’s range achieving – and in one case exceeding – a consistent level of performance. Some may argue that’s not consistent! When balancing consistency with expectations, there will be no brand harm from exceeding expectations.