Congratulations to INEOS Hygienics for winning Product of the Year in the Personal Hygiene category.
Since launching in 2019, INEOS Hygienics has continued to innovate. Their range of products include touchless Sanitiser Dispensers, INEOS Sanitiser + Moisturiser and INEOS Sport, with multipack hand wipes and more products to follow soon. Their hand and surface sanitisers are designed to give consumers the confidence to get back to normal life at home, at work or on the go.
The complete range of high purity, hospital-grade sanitiser is dermatologically tested and contains 75% ethanol. INEOS have a long-standing history of producing the purest most effective sanitising agent and is trusted by doctors.
Product of the Year is the world’s largest annual consumer-voted award for product innovation, with 10,000 UK shoppers picking their winners and providing valuable insight into emerging, post-pandemic FMCG trends. Conducted in association with data and insights company Kantar, the winning products represent key consumer wants and habits, a barometer of buying patterns and behaviour in the UK.
Hygiene has been a growth industry throughout the past few, difficult years. All sorts of brands and products have flooded the space, some with excellent credentials, some on the back of opportunism. The point is, to win in a crowded space demands brand excellence and this INEOS example is founded on the age-old principles of brand building:
- A product that delivers and supports its promise with relevant and tangible reasons to believe (hospital grade and data- and science-led)
- A brand that builds emotional trust and credibility through its umbrella narrative (parent brand with world-leading expertise and scale to respond to consumer needs at a time of challenge).
It is impressive that INEOS also did this at speed. They blend their product and brand narratives to great effect to underpin their relevance and trust. Simple, but excellent.
Read more here: ineoshygienics.com
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