by Tim Eales, IRI | Aug 30, 2017 | General
According to IRI’s latest study into the state of new product development (NPD), the number of new branded grocery items decreased by 8.4% in the last year, this reduction lead to losses of £99.6m in value sales for the retailers. The decline started in 2013, and has...
by John Noble | Aug 23, 2017 | General, Value of brands
We all have our favourite brands, whether shopping for groceries (perhaps Innocent smoothies, Dorset cereals, Robinsons Lemon Barley Water or HP Sauce), clothes (Hackett, Superdry, Charles Tyrwhitt, Stella McCartney, Hunter) or cars (Mini, Land Rover or, for the...
by Dr Tim Holmes, Acuity Intelligence Ltd | Aug 16, 2017 | General
The sincerest form of flattery? We hear a lot these days about just how amazing the human brain is. Its capacity, complexity and plasticity are constantly paraded in the news and on TV shows. As a neuroscientist, I need little convincing about the 3lb wonder that...
by John Noble | Jul 7, 2017 | General, Value of brands
That brands are valuable is not a universally-held truth. Some consider them smoke and mirrors to sustain high prices, catalysts for unnecessary consumption or vehicles of cultural homogenisation. Others think and act differently, particularly if specific brands...
by John Noble | Jul 1, 2017 | British Brands Group news, General
Welcome to our new site. We hope you like what we’ve done with it. It’s now easier than ever to read about our work, apply for membership, book a place on one of our highly-rated training courses, browse the library of brand-related publications and much...
