by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by Roger Jackson | Jul 8, 2019 | General, Value of brands
Guest blog: Range resets – is a “top down” assessment needed of the role of brands? A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of...
by Ben Lewis | Apr 15, 2019 | General
The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...
by John Noble | Aug 9, 2018 | General
Empowering brands large and small through the power of digital “The digital age is providing new, exciting opportunities for brands, consumers and society, by giving us the means to open up access for business, large and small,” said Simon Johnson, Director of Media...
by John Noble | May 11, 2018 | General
Branded companies are looking beyond traditional methods in marketing to make sure their products are clearly and quickly understood and have maximum stand-out in a crowded marketplace. The CEO of Sign Salad, Dr. Alex Gordon, has helped companies conduct such...
by John Noble | Feb 2, 2018 | General
Brands rest in our hearts and minds. Familiar products are instantly recognisable and understood, triggered in our brains by heuristics (signals or shortcuts) that summon up past experiences and knowledge to guide our choices and purchasing. The favoured ones earn our...
