Brand Success Through Sustainability – Fact or Fiction?

The brand implications of class actions

The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
Brand Success Through Sustainability – Fact or Fiction?

Winning at point of sale

John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
Brand Success Through Sustainability – Fact or Fiction?

Guest blog: GSCOP – Transformational regulation

The Groceries Supply Code of Practice (GSCOP) has fundamentally transformed relationships between large grocery retailers and suppliers. No longer can such a retailer simply ignore an issue brought to its attention where it can be shown to be in conflict with GSCOP,...