by John Noble | May 26, 2021 | The Brands Blog
Changing Routes to Market and the Implications for Brands Britain’s brands have done well during the COVID pandemic, according to a recent Nielsen survey, with 76 of the top 100 brands increasing their sales in 2020. But brands are having to adapt to significant...
by David Haigh | Oct 8, 2020 | General, The Brands Blog, Value of brands
Guest blog: Comparing and contrasting the business models of retailers and brand manufacturers A wide choice of products at a range of prices across the country remains a good measure of an effective grocery market for shoppers. Retailers and suppliers play distinct...
by John Noble | Apr 1, 2020 | General
Brand Success Through Sustainability – Fact or Fiction? Can brands benefit from their sustainability efforts? In the words of Professor Oliver Koll of the Universität Innsbruck School of Management and IMark Strategy & Research, ‘Do people care? Do people inform...
by John Noble | Mar 16, 2020 | General
The brand implications of class actions A trend towards a more friendly class-action regime in the UK needs careful watching, particularly by companies that depend on their brand(s) for their competitiveness. Experience of class actions in other jurisdictions, in...
by John Noble | Oct 30, 2019 | Value of brands
John Noble Shoppers make decisions on what products to buy at the supermarket based on a number of factors that traditional economic theory and even recent marketing practices have not necessarily fully understood. In a recent presentation for the British Brands Group...
by Roger Jackson | Jul 8, 2019 | General, Value of brands
Guest blog: Range resets – is a “top down” assessment needed of the role of brands? A common retailer action in today’s competitive environment is to look for above the normal level of range efficiency, sometimes called a “reset”. Of course, a core task of...
