What brands do
Examples of how brands make a difference
Rowse Honey
Rowse Honey's journey began in 1938 when Tony Rowse started beekeeping in a shed in Ewelme, Oxfordshire, formally establishing the Rowse Honey Company in the village in 1954. From these simple beginnings, Rowse has grown to become the UK's leading honey brand,...
Cheeky Panda: from bamboo waste to household name
The Cheeky Panda started in 2016 with a simple focus: creating ultra-sustainable toilet tissue from 100% bamboo. Since then, the company has experienced significant growth, expanding its range to include facial tissues, kitchen roll, beauty and baby wipes, and...
Mother Root: Modern Mindful Drinking
With mindful drinking on the rise, now more than ever, Mother Root Ginger Switchel is filling a gap providing a new award-winning drink that is reportedly secretly good for you. Founded by drinks specialist Bethan Higson, this award-winning drink draws inspiration...
Little Dish: product purpose meets innovation
As a purpose-led brand with a mission to make a positive difference in children's health, Little Dish has carved out a distinctive position in the competitive children's food market. Unlike traditional baby food products with shelf lives of up to two years, Little...
Pip & Nut expand beyond just nut butter
Pip & Nut has launched a new Chocolate Hazelnut Spread, the latest addition to its range of natural, healthier, more sustainable alternatives to traditional spreads and snacks. Continuing new product development following the successful launch of its recent trio...
Cheez-it launches in the UK
Cheez-It, the iconic American snack brand, made its highly anticipated UK debut in 2024 after years of anticipation. Kellanova brought Cheez-It to UK markets the of its Snap'd range. The UK version was specially reformulated for European tastes, featuring an extra...
How Babybel transformed the way we eat cheese
Babybel has launched Mini Babybel Protein, following increasing shopper demand for protein-rich snacking options. Mini Babybel Protein contains 5.2g of natural protein per portion. It also comes in fully home-recyclable paper wrap. For decades, Babybel has been...
St Pierre: From Startup to Global Brioche Leader
St Pierre Groupe has experienced significant growth over the past decade, transforming from a small UK bakery into a global premium brioche brand. Despite challenging economic conditions and rising costs that put pressure on margins, the brand has maintained its...
Weetabix Pioneers Carbon-Neutral Wheat Production
Weetabix is spearheading an innovative approach to sustainablility through its goals to produce the world's first net-zero carbon breakfast cereal by 2050. The company formed 'Weetabix Growers Group' in 2010, a collective of farmers who are focused on...
Plenish Kids Vitamin Shots category innovation
Plenish has introduced three new wellness shots specifically for kids as the wellness drinks category continues to grow. Plenish’s launch demonstrates how established players are pushing category boundaries. The introduction of Plenish Kids Shots represents a...