What brands do
Examples of how brands make a difference
Lucky Saint brings non-alcoholic beer mainstream
Founded in 2018, Lucky Saint has ridden the rise of non-alcoholic beer from niche into mainstream. The company has recorded sales revenue growth of 180% year on year since launching. Lucky Saint’s strategy is to create a ‘five-star alcohol-free beer’ on taste, boost...
Every Coca-Cola is Welcome
Coca-Cola has launched a global program, 'Every Coca-Cola is Welcome', dedicated to embracing and showcasing local interpretations of its iconic logo created by shopkeepers and talented local artists. For years, the Coca-Cola logo has been reimagined, resulting in...
Warburtons Mad About the Bread
Warburtons ads are unashamedly fun and certainly stand out in the ad break. Pulling in Hollywood greats like Stallone, De Niro and The Muppets, Warburtons has a history of working with some seriously big stars – and making the most of them. Warburton's latest...
Brand Collaborations
Two new iconic brand collaborations been launched this year: Heinz has partnered with Cathedral City to launch its latest innovation, Heinz Cheesy Beanz and Heck Sausages have collaborated with Bisto to launch a gravy just for sausages Heinz Cheesy Beanz (Heinz baked...
Magnum – stick to the original
Magnum's latest campaign ‘Stick to the Original’ directly addresses 'fake’ or copycat products in a fun and playful dramatisation. In the new video advert, a woman sees the entire fabric of her long-term relationship unravel after her boyfriend buys and enjoys fake,...
Lyle’s Golden Syrup rebrand
Lyle’s Golden Syrup has announced a rebrand, rolling out across the UK. The new design aims to unify Lyle’s product range with new branding and a contemporary logo, marking the first full logo change and redesign for Lyle’s since its inception in the 19th century. ...
Sprite trials label-less bottles
In a short UK trial, Coca-cola are removing the labels from Sprite bottles to help simplify the recycling process. These new trial bottles will feature an embossed logo on the front of the pack and laser-engraved product information on the back. Coca-Cola’s European...
Upfield launches world’s first plastic-free, recyclable tub
Upfield, a global brand leader in plant-based foods, has launched the world's first plastic-free, recyclable tubs for its plant butters and spreads. This packaging innovation is a result of four years of collaboration with Footprint and is a crucial step in Upfield's...
200 years of Cadbury
Commemorating its 200th year, Cadbury's marketing campaign brilliantly intertwines nostalgia, shared memories, and a commitment to generosity. The heartwarming campaign, "Yours for 200 Years," transports viewers through the ages, revisiting a classic ad and showcasing...
Bacardi hydrogen-powered glass bottles
Bacardi has achieved a groundbreaking milestone by completing the world's first commercial production of a glass spirits bottle powered by hydrogen. Bacardi worked with glassmaker Hrastnik1860 to pioneer new technology that powered a glass furnace with hydrogen as its...