What brands do
Examples of how brands make a difference
Suppliers struggling to get cost price increase requests approved
According to a YouGov report commissioned by Groceries Code Adjudicator Mark White and released at the recent GCA conference in London, there is evidence that supermarket buyers have been using avoidance tactics or flat-out refusal to engage over requests for cost...
Campbell’s drops ‘soup’ from company name
After 155-years Campbell’s Soup Company has announced plans to change the iconic firm's name to The Campbell's Company. The move aims to better reflect Campbell's growing product line, which currently also includes sauces, snacks and beverages. While canned soup...
GCA threat of investigation drives action at Amazon
The Grocer (25 September 2024) reported that: ‘Online giant Amazon has revealed new measures it hopes will stave off a possible investigation by the Groceries Code Adjudicator. All eyes among GSCOP experts are on whether adjudicator Mark White will launch an official...
Will government warnings impact shopper confidence and sales?
The reality is that the gloomy talk of the state of the UK economy is likely to undermine shopper confidence at a time when retailers and manufacturers need shopper confidence to drive sales during the Christmas season. NAMNEWS observed: “In the short term, there’s...
The Collective’s award-winning Choco Mixers Split Pot
Congratulations to The Collective for bagging a gold innovation award at the Lunch! trade show, for one of their newest products, the Choco Mixers Split Pot. Designed for children, mixers are a healthier alternative to existing yoghurt options. According to The...
A clear link between Engagement and Profitability
A recent Gallup Report (State of the Global Workplace 2024) found that top and bottom quartile business units and teams had a 23% difference in profitability. Gallup concluded: Although leaders may know their overall employee engagement numbers, employee engagement...
Autumn – a time of opportunity for brands
September heralds the end of Summer and the start of Autumn. In the business world it is also a time of significant change – it links together retailers, creating their strategies (if their accounting year is January to December) and suppliers, planning their...
Degree apprenticeships at top brands unlock career success
Traditional university degrees are no longer the only route to a successful career in the current competitive job market. Level 6 degree apprenticeships have emerged as a powerful alternative since 2015, offering students the opportunity to get a degree while working...
Upskilling Gen Z Employees to Succeed in Evolving Retail
How well do you understand the needs of the New Generation hitting the workplace? A recent Network of Women and Deloitte Report informed us that : Gen Z will soon surpass Millennials as the most populous generation on earth, with more than one-third of the world’s...
The Melody of Memory: Jingles as Brand DNA #WhatBrandsDo
New research from Distinctive BAT proposes five common factors that define high-performing distinctive brand assets to aid mental and physical availability - with jingles the clear leader. Jingles, explains Matthew Ovington, co-founder and head of research at...