What brands do
Examples of how brands make a difference
Cadbury Creme Egg Choco-innovation #WhatBrandsDo
Mondelēz International is bringing back its successful ‘How Do You Not Eat Yours?’ advertising campaign for Cadbury Creme Eggs. These are now a brand icon in the lead up to the Easter season and according to Lyndsey Homer, Crème Eggs brand manager, they are “purchased...
Beyond – First UK Mental Performance Drink #WhatBrandsDo
The UK’s first-ever drink focused on mental performance has been launched, just two years after its development. Beyond NRG contains nootropics, vitamins, minerals and clean green caffeine, with a claim that it is a functional health drink for to the brain and body,...
Procter & Gamble household gondola ends #WhatBrandsDo
Proctor & Gamble have revealed the first fully branded Household Gondola Ends in Waitrose, with a compelling message to support people saving energy at home. Research released by Shopper Intelligence in 2022 provided real-life data to demonstrate that category...
Haleon Packaging Accessibility #WhatBrandsDo
Haleon, the consumer healthcare company, is paving the way to improve accessibility for people who are blind or visually impaired by making their packaging information more accessible. Haleon has collaborated with Microsoft to utilise their Seeing AI App, a free...
Colgate-Palmolive’s digital transformation #WhatBrandsDo
Technology is crucial to a brand’s ability to adapt to the unpredictable market and the everchanging needs and values of customers. Colgate-Palmolive has announced that 40,000 employees are working on digital transformation with the goal of impacting every facet of...
The Sauce Shop #WhatBrandsDo
The condiment challenger and one of the UK’s fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers’ markets, the brand now produces over 50,000 bottles of sauce. ...
Kellogg’s Enters the Metaverse
Kellogg’s has made it’s metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...
Coca Cola new pack size #WhatBrandsDo
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets. One consumer...
Kellogg’s food innovation centre #WhatBrandsDo
Kellogg’s has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
Airbnb attributes success to brand marketing #WhatBrandsDo
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns. In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...