by John Noble | Jan 2, 2023 | Healthcare, What brands do
Technology is crucial to a brand’s ability to adapt to the unpredictable market and the everchanging needs and values of customers. Colgate-Palmolive has announced that 40,000 employees are working on digital transformation with the goal of impacting every facet of...
by John Noble | Dec 19, 2022 | Groceries, What brands do
The condiment challenger and one of the UK’s fastest growing condiment manufacturers, the Sauce Shop, is striving to become a household name. From its beginnings selling at Nottinghamshire farmers’ markets, the brand now produces over 50,000 bottles of sauce. ...
by John Noble | Dec 12, 2022 | Groceries, What brands do
Kellogg’s has made it’s metaverse debut creating its own Pop Tarts NFT characters for the game Blankos Block Party. These characters are called Hip Pop, Punk Pop and Glam Pop. Blankos Block Party is a vibrant open-world multiplayer game styled like a giant block...
by John Noble | Nov 21, 2022 | Groceries, What brands do
As inflation reduces the purchasing power of some consumers, Coca-Cola has sharpened its focus on pricing, tiering, and pack size to demonstrate options for value for consumers in more difficult times, even as its prices have increased in some markets. One consumer...
by John Noble | Nov 20, 2022 | Groceries, What brands do
Kellogg’s has launched a new food innovation centre at its Trafford Park factory. The Culinary and Sensory Centre, has taken over 18 months to develop and consists of a packaging design lab, a culinary kitchen, a sensory hub and a small-scale cereal factory. The...
by John Noble | Nov 14, 2022 | What brands do
Airbnb has attributed its increased profitability, in part to the decision to pivot away from search marketing and toward brand campaigns. In 2019, Airbnb decided to cut back its spending on search and other performance-based marketing and instead focus on bigger,...
