by John Noble | May 17, 2023 | Groceries, What brands do
Actimel has launched on online game Fortnite, giving players who visit the brand’s Immunity Station an in-game advantage. The brand features within the Zombie Hunter map on the game, giving players the chance to give their characters “an extra shield potion”. This...
by John Noble | May 9, 2023 | Groceries, What brands do
Fanta has unveiled a new global brand identity for the first time, with a new logo to roll out across all of its markets. Up until recently, Fanta has had an entirely different logo and packaging design in the US compared to its international markets. Fanta is The...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Weetabix Food Company has revealed new research that indicates even in the face of the current cost-of-living crisis, the power of a trusted brand still resonates with consumers. The research for the cereal maker was conducted by KAM, which interviewed convenience...
by John Noble | Apr 25, 2023 | Groceries, What brands do
Fairy has launched a new campaign, encouraging people to re-evaluate their dishwashing habits to save time, energy and money. The campaign claims that by choosing to #SwitchToShort with its Fairy Platinum Plus range, or #WashCooler with its Fairy Max Power product,...
by John Noble | Mar 20, 2023 | Groceries, What brands do
As shopper behaviour changes due to inflationary hikes, some brands are creating marketing campaigns in response to the increasing cost of living, by demonstrating how they can add value for shoppers – including Hellmann’s mayonnaise. Hellmann’s campaigns are focused...
by John Noble | Mar 1, 2023 | What brands do
Beauty brands are harnessing the power of technology to offer innovative solutions, to be more inclusive and remove barriers for customers with additional requirements. Estée Lauder Voice-enabled Makeup Artist Estée Lauder have launched an app which uses Artificial...
