by John Noble | Nov 8, 2022 | Healthcare, What brands do
Johnson & Johnson agreed a supply deal with rapid delivery company Zapp to offer people in central London a range of over-the-counter and baby essentials. The brands now on the app include Benadryl, Benylin, Calpol, Imodium, Nicorette, Aveeno Baby, Johnson’s Baby,...
by John Noble | Oct 26, 2022 | What brands do
Congratulations to Cadbury, one of the UK’s most iconic brands and winners of the 2022 IPA Effectiveness Award. Following a reorientated purpose, focusing on generosity, the resulting campaign – “There’s a glass & a half in everyone” – has...
by John Noble | Oct 18, 2022 | What brands do
Homethings has launched Washupthings – the UK’s first powder-to-gel washing-up liquid developed in collaboration with Innovate UK. Washupthings features an active ingredient sachet that allows consumers to just add tap water at home, transforming the powder into a...
by John Noble | Oct 11, 2022 | What brands do
Purity Brewing Company has launched a range of authentically slow-brewed ‘pure’ kombucha drinks, called Pure Booch. This is a pivot for the company, launching a new product into a category outside of the beer market. It also highlights the way brands are exploring...
by John Noble | Sep 29, 2022 | What brands do
Toilet paper brand Cushelle is the first to launch a tubeless toilet paper to provide people with a lower-waste product at even better value. The toilet paper is made with no paper tube in the middle, which means more product in every roll. This innovation is part of...
by John Noble | Sep 6, 2022 | Healthcare, What brands do
P&G haircare brand Pantene’s #PowerofGrey campaign to support their innovation, the Grey and Glowing Collection, has provided a model example of launching products to meet a new haircare demand alongside a powerful campaign, supported by celebrities and...